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Overview of E-Business

Lesson Summary

Definition and Relevance of E-Business

E-business is using computer and Internet technology to facilitate doing business.

E-commerce refers to the process of buying and selling online.

E-Business Categories:

Business to Consumer: B2C involves the online sales of goods, services and provision of information directly to consumers.
Business to Business: B2B refers to the online exchange of products, services or information between businesses.
Business to Government: B2G involves the exchange of products, services or information over the Internet between businesses and government.

Definition and Relevance of E-Business

E-business can help your business to:

Organize internal communication and business processes

Market to existing and potential customers

Facilitate interactions with other businesses


Investing in E-Business

Reasons to invest in e-business:

It can make business processes more efficient.
It can reduce costs.
It allows small businesses to compete with larger businesses.
It enables quick and widespread distribution of information.
It enhances customer service.
It can help your business reach new markets.
It enables your business to improve marketing strategies.
It can increase sales.
It can help find better business deals.


Investing in E-Business

E-business can involve costs associated with website design and development, hardware and software, Internet access, and security.

You can search the Web for information about products and services, suppliers, competitors and marketing ideas.

Business portals are websites that bring buyers and sellers together. Some of these websites match buyers and sellers, while other websites auction off products and services.

Company websites typically provide information about their products and services and prices.


Investing in E-Business

Directories are a type of business portal. They can be linked to detailed information about products including photos, specifications and prices.

Most auction sites act as hosts for other businesses or individuals. The host company organizes the site and provides product information, displays the product and processes payments online.

Review sites are websites where reviews of consumer products and services are posted.


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