This is to say that a company though with superb services and good intentions, but lacking in a good PR department may still not achieve its fullest potential and goals

just like the ford company steping out to the public to correct a lie that was told on them their inside public relations step up very quickly to dispute it , saving millions of their product & profits from being damage, from a high figure

Every individual must at one point or the other be faced with interaction with others to either explain or defend a stance, that in itself is Personal PR.