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Module 1: Módulo 1: Introducción a la Gestión Estratégica

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Management processes through which the future impact of change is determined and current decisions to reach a designed future are made -
Include entire process of major outside interest groups and their stakes.

Expectations of dominant inside stock holders.
Evaluation of companies strengths and weaknesses.
Formulation of original purpose, mission, objectives, policies and strategies.

A strategically revealing mission statement incorporates three elements:
- What customer need is being satisfied
- Who is being satisfied
- How value is create and delivery to customers satisfying their needs


Market vehicles developed and manufactured in the United States that are world leaders in quality, cost, and customer satisfaction through the integration of people, technology, and business systems and to transfer knowledge, technology, and experience throughout General Motors.

An organization's business mission complements its business definition.
It reflects management's vision of what the organization seeks to do.
Some are general statements, others may be very specie.
Clearly stated mission statements add focus to the organization's efforts.