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El Plan de Marketing Internacional

  • Apuntes
  • Revisión por tema
    Abdul Kareem M.
    SA
    Abdul Kareem M.

    An international marketing plan is a blueprint that guides a company along the path of international marketing.With it at best you can understand what to expect.Without it you are exposing your business to the predators of your business who will take advantage of you in an international market.

    Abdul Kareem M.
    SA
    Abdul Kareem M.

    Are there any shortcuts available to quicken the pace for a business to learn how to survive in the international market?

    Eddiecock C.
    ZW
    Eddiecock C.

    Its any interesting subject

    Eddiecock C.
    ZW
    Eddiecock C.

    I am not understand the between global and international works

    Afeez G.
    NG
    Afeez G.

    To creating an effective international marketing plan requires details about each country in which your company wants to sell products or services. Many of the sections in an international marketing plan look similar to a local marketing plan, but that’s where the similarities end Outline the opportunities your company sees in selling products and services in other countries. Your plan should present an analysis of the culture of the country and the political and economic conditions that indicates the country supports foreign companies. Include research about the target market, such as the income level required for consumers to afford your offering. Examine each country’s unemployment and inflation rates, and explain how they may affect sales. Operation- To explain how your company will work with other departments, such as manufacturing and distribution, to get your product into the hands of buyers. Explain how you plan to handle logistics, transportation and warehousing challenges unique to each country in getting your product to market, and outline how you will deliver the product to retailers to sell in their shops. Localization- Explain your promotional efforts, and indicate whether you plan to stick with one message for your product no matter what countries you sell it in or how you plan to localize your message to fit each country. Pricing- Your plan should provide details about your pricing structure and explain how it differs from country to country if that’s your strategy.

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