XSIQ
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Physical Education - Task 1 - written report - Understanding and
preparing the report - Socio-cultural factors - The media

The media

The media plays a large part in making sport, exercise and fitness
popular. By presenting an activity as exciting, trendy or fun, they
encourage people to take part. This is part of the "commodification" of
sport.

Sports can also go in and out of fashion. For example, aerobics and squash
are less popular now that they were in the 1980s and snowboarding and
pumping iron have gained in popularity.

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