Lack of media means lack of exposure(visibility of codes), therefore the word doesn't get out and people don't realise the benefits, enjoyment or possible satisfaction to be gained,in terms of health and fitness.

What does the media have to do wwsith soon cultural considerations?

It is very true that the media plays a large role in raising awareness. This has also created a lot of interests within the community.

Task 1 - written report -> Understanding and preparing the report -> Socio-cultural factors -> The media The media The media plays a large part in making sport, exercise and fitness popular. By presenting an activity as exciting, trendy or fun, they encourage people to take part. This is part of the "commodification" of sport. Sports can also go in and out of fashion. For example, aerobics and squash are less popular now that they were in the 1980s and snowboarding and pumping iron have gained in popularity.

Media plays a major role to developed the significance sports activities.