Medios de comunicación juega un papel en el desarrollo y funcionamiento de deportes
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Medios de comunicación juega un papel en el desarrollo y funcionamiento de deportes

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  • Apuntes
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    Zachary B.
    US
    Zachary B.

    Why does the media play a role in the development and running of sports?

    Rk S.
    IN
    Rk S.

    Media plays a role in the development and running of sports The media often plays an important role in the development and running of sports by providing important exposure to the public and sponsors. This diagram demonstrates the link between sponsorship, development and public interest of a sport, and how all three, to some extent, rely on the media. It is often the case that a sport will not be publicised on the TV or in the newspapers unless it has a spectator following (ratings). Often a sponsor will not join a sport unless it can prove that it has a large spectator following and can guarantee extensive media coverage. A sport often relies on money from sponsorship in order to develop the sport (e.g. at the junior level). So you can see that they are all linked to a certain extent. Minor sports are not so lucky. It is often the case that a minor sport seeks corporate sponsorship in order to fund various programs. However, because a sport does not have a following of spectators, it doesn't get a great deal of media coverage. This makes it difficult to obtain sponsorship. They would, of course, find it easier to gain sponsorship if they had media coverage.

    Muhammad S.
    PK
    Muhammad S.

    Why does media play a role of development of running sports any fitness activities?

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