Major Components of Ethnography
Engaging with our participants
Recording and documenting our observations
Understanding and analysing what we have learned
Representing the knowledge we have derived
Process and Product
Ethnography is both the process of immersing ourselves in the context of the other and the product and insights we arrive at through this immersion.
Ethnographic Research is not a linear process constituted of steps and procedures.
It is through following an Ethnographic Process that we may create an Ethnographic Product.
The experiences and learnings that form the raw material of our research are gathered in the field in the context where the phenomena we are studying occur naturally. This makes ethnography a naturalistic form of research.
Ethnography is also synchronic; meaning research situated in the present.
The Imponderabilia is "A series of phenomena of great importance which cannot possibly be recorded by questioning or computing documents, but have to be observed in their full actuality."
A Thick description refers to a description that includes both observation and analysis and provides depth and thickness to a description.
Culture is dynamic and ever-evolving. It is the process through which meaning is constructed, shared and contested.
Ethnography brings together multiple points of view, making it interpretive in nature.