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Module 1: Productos y precios

    Study Reminders

    Upon successful completion of this module you should be able to:

    Explain what market demand is.
    Discuss the process of developing a market strategy statement.
    Identify what a product is.
    Define the term Product Mix.
    Describe the Product Life Cycle.
    Explain how pricing works.
    Discuss how pricing affects the market.
    Discuss pricing strategies.