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Referencias

Corie Brown, " Look Who's Taking Care of Business, " Newsweek, 18 de agosto de 1997, p. 62.

Karen Schoemer, " Burning Love, " Newsweek, 18 de agosto de 1997, pp. 58-61.

G. Brown, " More Early Elvis Unearthed, " The Denver Post, 15 de agosto de 1997, p. 9F.

Greg Hassell, " King of Trees Rises From Graceland, " Houston Chronicle, Dec.8.1999, pág. 11.

Duncan Hughes, " Elvis está Back From the Dead Financially, " Sunday Business, 15 de agosto de 1999, p. 23.

Katie Ford. " Imagen de sus objetivos en color, " The Denver Business Journal, 17-18 de marzo de 1999, pp. 33A, 35A.

Shirleen Holt, " Mission Possible, " Business Week, 16 de agosto de 1999, p. F-12.

Teri Lammers, '' The Effective and Indispensable Mission Statement, " Inc., August. 1999, pág. 75.

Neil King, Jr. y Jess Bravin, " Call It Mission Impossible Inc.-Corporate Spying Firms Thrive, " The Wall Street Journal, Monday, 3 de julio de 2000, págs. B1, B4.

Norm Brodsky, " The First Step, " Inc., August, 2000, pp. 37-38.

" Spy Practice, " Sunday Times (Londres), 23 de julio de 2000, p. 89.

" Competitive Intelligence is Not Corporate Espionage, " Financial News, 30 de junio de 2000, pág. A6.

Burnett's update for 2009 publicación.

Ian P. Murphy, " Aided by Research, Harley Goes Whole Hog, " The Marketing News, diciembre 2, 1996, p. 16.

Richard A. Melcher, " Tune-up Time for Harley, " Business Week, 8 de abril de 1996, pp. 90. 94.

Kelly Barron, " HogWild, " Forbes, 15 de mayo de 2000, págs. 68-70.

Dictionary of Marketing Terms, Peter D. Bennett, Ed., American Marketing Association, 1988 p. 54.

" A New Recipe for the Family Dinner, " Adweek, 27 de abril. 1992, pág. 46.

Theodore Levitt, " Marketing Myopia, " Harvard Business Review, julio-agosto de 1960, págs. 45-66.

Shelby D. Hunt y John J. Burnett, " La Dichotomía de Macromarketing/Micro Marketing: A Taxonomical Model, " Journal of Marketing, Summer. 1982 pp. 11-26.

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