Establishing a culture of accessibility in an organization requires buy-in from senior management. These managers may not always understand the implications of accessibility barriers on the company. Using the knowledge you have gained so far, you should be able to write an elevator pitch to convince a senior manager that accessibility is important to the company. If you are not familiar with elevator pitches, they often unfold when you, the speaker, getting on the elevator, happen to run into a key senior person in the company, who typically spends her day running from meeting to meeting. You have her as a captive audience for one minute while the elevator ascends. This is the only opportunity you will have to pitch your idea to this person, and if you succeed in convincing this person, she will support you in your effort. Practice trying to convince one of the following people, that digital accessibility is important and will benefit your company:• President/Chief Executive Officer • Director of Marketing • IT Manager/Chief Information Officer • General Manager • Human Resource Director. You may want to consider using different arguments for different people. For help with creating your elevator pitch, see the article here: https://www.mindtools.com/pages/article/elevator-pitch.htm. To see practical examples of elevator pitches, see the videos on the following two slides. In the next section, there are two videos in which people make the business case for implementing accessible technology. You will find these arguments useful for developing your own elevator pitch.