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    This course is aimed primarily at those who are responsible for implementing accessibility at an organizational level. These people tend to be managers, but may also be accessibility specialists, whose role it is to oversee the implementation of accessibility strategies and awareness throughout an organization. Web developers may also wish to study this course, to expand their understanding of the organizational aspects of implementing accessibility, extending their role as an IT accessibility specialist, often being the person who leads the implementation of accessibility culture in an organization. While managers and web developers are the primary audience for this course, anyone who has an interest in the aspects of implementing accessibility culture in an organization will find this course informative. This module provides an overview of elements in digital accessibility culture, as well as background information to provide context for what you will learn. You will develop a big picture of digital accessibility culture. This knowledge will act as a framework in which you will assemble key materials and resources as you progress through the course. As an introduction, in the following video from the Whitby Chamber of Commerce, four local Durham region and Toronto business owners tell us what accessibility means to their businesses. (Note: this video does not feature closed captions.) [Video #1: What does accessibility mean to your business?] Caption: © TheWhitbychamber. All rights reserved.