Beauty and makeup artistry is the way that makeup is applied to the face. It is done in a way that accentuates a person’s best features. There are many different reasons why people wear makeup and these reasons have scientific proof behind them. They include things like looking younger, having clear skin, being physically fit, and presenting features that encourage sexual arousal. The study of beauty and makeup is designed to teach the techniques that will help create a certain look. Makeup is not just about physical enhancement; it is a psychological enhancement as well. It has the ability to transform the face, to make someone look younger. It can both hide our imperfections and accentuate our best features. Today, makeup artists work in any number of fields. They work in media to get people ready for the camera. Some work in the fashion industry, preparing models for magazines and shows. Others work in salons and prepare people for weddings and other important events. This career has become very main stream. It has become the norm to wear makeup and that gives new makeup artists a chance to decorate their canvases for a living. Psychology of Makeup. In this section, we will look at the various makeup techniques and look into why they are applied. Why do people wear mascara? The answer lies in what it does to the appearance of the eyes and then the overall appearance. It is the perception of those around us that makes makeup application such an important part of many of our daily routines. People have found that certain makeup techniques alter ones perception about you and that makes it worth it. There is a reason why red lipstick is worn and why it is so popular. Researchers think that we are born with some detectors of beauty. They believe that we naturally seek out appealing faces regardless of our upbringing or culture. Studies that look at how people perceive attractiveness, concluded that a symmetrical face is important. They also show how a youthful face is more attractive than an older one. This is mostly important when choosing a mate, because an older look portrays the idea that a mate is too old to bear children and continue the line. Until men and women hit puberty, their faces are very similar. When a man hits puberty, testosterone starts to angle their faces and make their noses and brows more prominent. When a woman hits puberty, they have prominent cheekbones, longer lashes, plumper lips, smaller noses, and because their brows are not prominent, larger eyes. Makeup helps show an absence of the male hormones by enhancing the features. Mascara, eyeliners, and eye shadows enhance the eyes and make them look larger on the face. Blush accentuates the cheekbones and makes them look higher and more pronounced. Lipstick enhances the plump lips and make them more defined. Foundations and concealers give smooth skin and emulate youth. To recap, makeup is used to enhance the look of our features for the purpose of causing a response in others and making us feel good about ourselves. However, like an artist paints a painting, it is important to make sure that the makeup artist paints a beautiful portrait on the face. That is why it is so important to learn techniques. Someone with no knowledge of makeup can pull it off and it may enhance their attributes slightly. However, a makeup artist can totally transform a person by accentuating every attribute. If you have ever seen your favourite actress without her makeup, you will understand this concept. They may look like a totally different person. That is because the makeup changes the perception of the onlooker. Celebrities utilize the best makeup artists in the world, to create a perfect persona for the world to see, pretty much every time they go outside. Their entire life is a stage and that it why they have to continuously play the part. In the next topic, we discuss some of the top makeup techniques that are used and why they are so powerful.