Learning Outcomes - The Marketing Information System

We offer unlimited learning for free. Be a part of our mission.

If you've ever been grateful for your free courses, now is the moment to pass it forward. Every contribution, big or small, helps us keep education free for all.

Continue Learning for Free

Contribute Now

Support us in our mission to keep education free for all.

Pick Your Contribution Amount.

$1

Support 30 learners globally

$5

Support 150 learners globally

$

Support:

Select Contribution Method

Contribution Amount$2

Select Payment Method

Credit/Debit Card

PayPal

Thank you for being part of our mission!

Your contribution has made a difference to learners across the globe.

Continue Learning

Module 1: The Marketing Information System

Module 1: Introduction To Marketing

Introduction to Marketing - Learning Outcomes

Defining Marketing

Core Concepts in Marketing

Case Studies

Introduction to Marketing - Lesson Summary

Module 2: Marketing In The Modern World

Marketing in the Modern World - Learning Outcomes

Marketing of Services

Evolution of Marketing

Contemporary Issues in Modern Marketing Practices

Marketing in the Modern World - Lesson Summary

Module 3: Competitor Analysis Introduction

Competitor Analysis Introduction - Learning Outcomes

Introduction to Competitor Analysis

Marketing Objectives

Strategy and Core Competency

Competitor Analysis Introduction - Lesson Summary

Module 4: PESTEL Framework And Competitive Analysis

PESTEL Framework and Competitive Analysis - Learning Outcomes

PESTEL Framework

Competitive Analysis

Case Study

PESTEL Framework and Competitive Analysis - Lesson Summary

Module 5: Diploma in Marketing Management - First Assessment

Diploma in Marketing Management - First Assessment

Module 6: The Marketing Information System

The Marketing Information System - Learning Outcomes

Introduction to Marketing Information System

Components of a Marketing Information System

Marketing Information System - Lesson Summary

Module 7: Marketing Research

Marketing Research - Learning Outcomes

Marketing Research Process

MDP and MRP

Exploratory Research - Part 1

Exploratory Research - Part 2

Marketing Research - Lesson Summary

Module 8: Marketing Research II

Marketing Research II - Learning Outcomes

Causal Research

Measurement and Scaling

Marketing Research II - Lesson Summary

Module 9: Sampling Methods

Sampling Methods - Learning Outcomes

Questionnaire and Sampling

Sampling Techniques

Sampling Methods - Lesson Summary

Module 10: Data Analysis

Data Analysis - Learning Outcomes

Data Collection, Preparation and Analysis

Multivariate Data Analysis

Data Analysis - Lesson Summary

Module 11: Diploma in Marketing Management - Second Assessment

Diploma in Marketing Management - Second Assessment

Course assessment

Diploma in Marketing Management - Final Assessment

We offer unlimited learning for free. Be a part of our mission.

Support us in our mission to keep education free for all.

Pick Your Contribution Amount.

Select Payment Method

Thank you for being part of our mission!

“Education should be...”

Education should be... free and accessible.

Select Payment Method

Thank you for your contribution!

You’ve started now, make sure you finish!

Learners with study reminders are 34% more likely to finish their course!

Set A Weekly Study Reminder

Set Study Reminders

Set Study Reminder

Empower Yourself For Free

Education should be...
free and accessible.