Learning Outcomes - Marketing in the Modern World

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Module 1: Marketing In The Modern World

Module 1: Introduction To Marketing

Introduction to Marketing - Learning Outcomes

Defining Marketing

Core Concepts in Marketing

Case Studies

Introduction to Marketing - Lesson Summary

Module 2: Marketing In The Modern World

Marketing in the Modern World - Learning Outcomes

Marketing of Services

Evolution of Marketing

Contemporary Issues in Modern Marketing Practices

Marketing in the Modern World - Lesson Summary

Module 3: Competitor Analysis Introduction

Competitor Analysis Introduction - Learning Outcomes

Introduction to Competitor Analysis

Marketing Objectives

Strategy and Core Competency

Competitor Analysis Introduction - Lesson Summary

Module 4: PESTEL Framework And Competitive Analysis

PESTEL Framework and Competitive Analysis - Learning Outcomes

PESTEL Framework

Competitive Analysis

Case Study

PESTEL Framework and Competitive Analysis - Lesson Summary

Module 5: Diploma in Marketing Management - First Assessment

Diploma in Marketing Management - First Assessment

Module 6: The Marketing Information System

The Marketing Information System - Learning Outcomes

Introduction to Marketing Information System

Components of a Marketing Information System

Marketing Information System - Lesson Summary

Module 7: Marketing Research

Marketing Research - Learning Outcomes

Marketing Research Process

MDP and MRP

Exploratory Research - Part 1

Exploratory Research - Part 2

Marketing Research - Lesson Summary

Module 8: Marketing Research II

Marketing Research II - Learning Outcomes

Causal Research

Measurement and Scaling

Marketing Research II - Lesson Summary

Module 9: Sampling Methods

Sampling Methods - Learning Outcomes

Questionnaire and Sampling

Sampling Techniques

Sampling Methods - Lesson Summary

Module 10: Data Analysis

Data Analysis - Learning Outcomes

Data Collection, Preparation and Analysis

Multivariate Data Analysis

Data Analysis - Lesson Summary

Module 11: Diploma in Marketing Management - Second Assessment

Diploma in Marketing Management - Second Assessment

Course assessment

Diploma in Marketing Management - Final Assessment

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