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Strategic Management - Implementing and Evaluating Strategy

Join 4,999 other students
Strategic Management - Implementing and Evaluating Strategy
  • Free

  • NPTEL

  • 2-3 Hours

  • Assessment

  • Certification

  • 50 Pts

  • Description
  • Outcome
  • Certification
  • The free online course Strategic Management - Implementing and Evaluating Strategy introduces you to the activities and choices required for effective implementation and evaluation of a strategic plan.

    The course begins by introducing you to the concept of implementing strategy and describes who will carry out the strategic plan and what should be done to align the company’s operations in a new direction. You will then learn about business functions and the factors differentiating Stage I, II and III companies. You will learn about different types of synergy such as production synergy, marketing synergy, financial synergy and organisational synergy. You will learn about mergers and acquisitions and the advantages and disadvantages of each in terms of organisational strategy. You will also learn about diversification and tools that can be used in this area such as SWOT analysis, GAP analysis, and Competition and Risk analysis.

    This free course will be of great interest to business managers and professionals who are working in the area of strategic management and would like to learn more about practices and procedures of implementing and evaluating strategy.

  • Having completed this course you will be able to:
    - Define strategic implementation;
    - Describe who will carry out the strategic plan;
    - Describe what should be done to align the company’s operations in the new direction;
    - Describe horizontal and vertical integration;
    - Describe diversification and synergy;
    - Define production synergy, marketing synergy, financial synergy and organisation synergy;
    - List and describe the steps in the screening process;
    - Describe the five-step model in the evaluation and control process;
    - Describe problems in measurement of performance;
    - List and describe steps in a Strategy Audit;
    - Describe guidelines for proper control of strategic planning implementation.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

Modules List( 4 )