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Marketing Management – Analyzing Competitors and Customers

Join 4,598 other students
Marketing Management – Analyzing Competitors and Customers
  • Free

  • NPTEL

  • 2-3 Hours

  • Assessment

  • Certification

  • 50 Pts

  • Description
  • Outcome
  • Certification
  • In the free online course Marketing Management – Analyzing Competitors and Customers, you will learn about the role of competitive analysis in marketing, and the importance of analyzing and comparing your company with its competitors for a successful business.

    The course begins by introducing you to the important features of competitor analysis by teaching about the different goals of marketing and how they fit into a company’s overall objectives. You will also study about the business strategy behind marketing, core business processes and core competencies.

    Next, you will be introduced to the PESTEL framework - how the different PESTEL factors can affect the way a company does business. You will also learn to conduct SWOT analysis and how it helps your business analyze itself with its competitors. You will also be introduced to additional methods that is used to analyze competitors and customers.

    This free course will be of great interest to business professionals, marketers and those who want to learn about how marketing can be approached in the wider business environment.

  • Having completed this course you will be able to:
    - Discuss important features of competitor analysis;
    - Describe the objectives of marketing;
    - Describe ways to analyse a company’s marketing strategy;
    - Discuss different strategies for marketing;
    - Discuss the different factors of the PESTEL framework;
    - Discuss SWOT Analysis;
    - and describe what is involved in competitive analysis.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

Modules List( 3 )