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Introduction to Marketing Management

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Introduction to Marketing Management
  • Description
  • Outcome
  • Certification
  • In the free online course Introduction to Marketing Management learn about the marketing process and how organizations conduct marketing. Effective marketing is essential in order for a business to be successful so it is important to have knowledge in the area.

    The course begins by introducing you to the process of marketing. You will learn how the marketing process operates. You will be introduced to core marketing concepts that are important to know before conducting any marketing. You will also learn about real-world examples where different companies have either failed or succeeded in their marketing strategy.

    Next, you will learn about how services are marketed. You will learn how the marketing of services is different to the marketing of goods. You will learn how marketing theory has changed over the years and what marketing theory is prevalent today. Finally, you will learn about the limitations that can exist with marketing theory. You will also learn about criticisms that have been made about marketing theory. This will give you a broad view of the advantages and disadvantages of marketing.

    This free course will be of great interest to business professionals and those who want to learn about the basics of marketing in the modern world.

  • Having completed this course you will be able to:
    - Define the process and function of marketing.
    - Describe how the marketing process works.
    - Discuss core marketing concepts.
    - Discuss examples of good and bad marketing.
    - Discuss how marketing of services differs from marketing of goods.
    - Discuss how marketing theory has evolved up until today.
    - Discuss limitations and criticisms of marketing theory.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 3 )
  • Introduction to Marketing Management
  • Module 1: Introduction to Marketing
    • Learning Outcomes
    • Defining Marketing
    • Core Concepts in Marketing
    • Case Studies
    • Lesson Summary
  • Module 2: Marketing in the Modern World
    • Learning Outcomes
    • Marketing of Services
    • Evolution of Marketing
    • Contemporary Issues in Modern Marketing Practices
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 3: Introduction to Marketing Management Assessment
    • Introduction to Marketing Management Assessment
Topics List ( 5 )
Module 1: Introduction to Marketing
In this module you will be introduced to the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.
Topics List ( 5 )
Module 2: Marketing in the Modern World
In this module you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastically over the years to what it is today. You will also learn about current limitations and criticisms of marketing theory.
Topics List ( 1 )
Module 3: Introduction to Marketing Management Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    2-3 Hours

  • Publisher

    NPTEL

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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