HubSpot Academy Inbound Certification Course - Part 2

This course will first teach you how to create calls-to-action, how they fit into the conversion process, and what an effective call-to-action looks like. You will see how landing pages are used in the conversion process and learn the best practices for creating landing pages in inbound marketing. The course will then teach you how email relates to the Inbound Methodology and the best practices for sending emails. You will also study Smarketing and the five steps to integrate Smarketing into a business.

The course will then teach you how to develop cleaver email marketing services that keep your customers coming back to your site on a regular basis. You will also be shown how inbound sales differ from traditional sales in some crucial ways. You will then study the best practices for selling, the three pillars of delight, and the seven customer delight guidelines.

Selling a product or service that answers to the precise needs of your customers is much easier if you are equipped with a professional inbound marketing strategy. This Inbound Marketing course will teach you how to catch your customer's attention using some simple techniques. By taking the course and discovering the best inbound marketing practices in use today, you will become a core part of your company's future growth in no time.