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Advanced Diploma in Tourism and Hospitality Management

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  • Description
  • Outcome
  • Certification
  • The free online course Advanced Diploma in Tourism and Hospitality Management describes the essential principles, concepts and skills required in the tourism and hospitality sectors. Tourism is a major global industry worth over one trillion dollars in revenue annually and it is an important part of the economies of many countries and regions around the world. The first part of the course introduces you to the formation of the tourist industry as well as outlining its sectors and employment opportunities. The next sections of the course explains the needs of both business and pleasure travellers and how tourism businesses/destinations can market themselves effectively. You will then learn how the travel industry packages and sells tourism products through retail and online channels. The next section of the course introduces you to the nature of hospitality, in particular the relationship between the hospitality sector and tourism. You will learn about the various types of accommodation and the different types of hotel guests and their requests. Next you will learn about hotel management and the organization of hotel departments and their functions, such as the key duties of the front office department and housekeeping department. The course also covers food and beverage services and you will learn about restaurant operations planning, the organization of the kitchen, menu objectives and planning, table setting and restaurant design and layout. Finally, you will learn about the food handling process and the importance of personal hygiene for catering practitioners. This free Advanced Diploma course will be of great interest to professionals working in the tourism sector and in hotels, restaurants, or any other hospitality service operation. This course will also be of great interest to any learner who would like to gain employment or a career in the tourism or hospitality sector.

  • After completing this course the you will be able to:
    - Describe the formation of the modern tourist industry;
    - Outline the sectors of the tourist industry;
    - Describe the employment and career opportunities;
    - List the main priorities of business and pleasure travelers;
    - Describe the ways in which travel destinations can appeal to both business and pleasure travelers;
    - Explain how travel destinations and tourism businesses can effectively market and promote themselves;
    - Describe the role of tour wholesalers, travel agencies and online travel services;
    - Explain the characteristics of the hospitality industry;
    - Explain the characteristics of the accommodation product;
    - Define the classification of hotel departments;
    - Explain the function of hotel departments;
    - Define the food and beverage departments of a hotel;
    - Define the different market segments and customer types;
    - Explain the objectives of a menu;
    - Explain what is meant by kitchen layout and design;
    - Explain the five steps to food safety;
    - Explain proper food handling priorities;
    - List the different types of restaurant workforce injuries and accidents;
    - Explain the main firefighting principles;
    - Define the basic tasks involved in first aid.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 25 )
  • ADVANCED DIPLOMA IN TOURISM AND HOSPITALITY MANAG...
  • SECTION 1: THE DEVELOPMENT OF TOURISM AS AN INDUST...
  • Module 1: History of Tourism
    • History of Tourism - Learning Outcomes
    • Ancient and Medieval Travel
    • Renaissance and Modern Travel
    • History of American Travel
    • Lesson Summary
  • Module 2: Modern Tourism
    • Modern Tourism - Learning Outcomes
    • Modes of Transport
    • Types of Accommodation
    • Travel Considerations
    • Lesson Summary
  • Module 3: Tourism Industry - Career Development
    • Career Development - Learning Outcomes
    • Defining Tourism
    • Careers in Tourism 1
    • Careers in Tourism 2
    • Lesson Summary
  • Module 4: Tourism Industry - Sectors
    • Tourism Sectors - Learning Outcomes
    • Tourist Attractions
    • Amenities
    • Transportation Network
    • Lesson Summary
  • Module 5: Advanced Diploma in Tourism and Hospitality Management - First Assessment
    • Diploma in Tourism and Hospitality Management - First Assessment
  • SECTION 2: TRAVEL PATTERNS AND TOURISM MARKETING A...
  • Module 6: Travel Patterns
    • Travel Patterns - Learning Outcomes
    • The Reasons People Travel
    • Pleasure Travellers
    • Business Travellers
    • Lesson Summary
  • Module 7: Tourism Destinations
    • Tourism Destinations - Learning Outcomes
    • Sun Resorts
    • Winter Resorts
    • Rural and Urban Resorts
    • Lesson Summary
  • Module 8: The Fundamentals of Tourism Promotion
    • Tourism Promotion - Learning Outcomes
    • Challenges of Promoting Tourism
    • Identifying Target Audience
    • Selecting the Advertising Methods
    • Lesson Summary
  • Module 9: Tourism - Generating Sales
    • Generating Sales - Learning Outcomes
    • Determining Objectives
    • The Customer Buying Process - 1
    • The Customer Buying Process - 2
    • Lesson Summary
  • Module 10: Tourism - Retail Travel Sales
    • Retail Travel Sales - Learning Outcomes
    • Tour Wholesalers
    • Retail Travel Agencies
    • Online Travel Retail
    • Lesson Summary
  • Module 11: Advanced Diploma in Tourism and Hospitality Management - Second Assessment
    • Diploma in Tourism and Hospitality Management - Second Assessment
  • SECTION 3: INTRODUCTION TO HOSPITALITY MANAGEMENT ...
  • Diploma in Tourism and Hospitality Management - Course Resource Documents
  • Module 12: Characteristics of the Hospitality Industry
    • Learning Outcomes
    • Characteristics of the Hospitality Industry
    • Hospitality Industry Career Prospects
    • The Accommodation Sector
    • Lesson Summary
  • Module 13: Introduction to the Accommodation Sector
    • Learning Outcomes
    • Accommodation Product - Part 1
    • Accommodation Product - Part 2
    • Types of Guests and Requests
    • Lesson Summary
  • Module 14: Introduction to Hotel Management
    • Learning Outcomes
    • Introduction to Hotel Management
    • Organization and Function of Hotel Departments
    • Lesson Summary
  • Module 15: Hotel Front Office Operations
    • Learning Outcomes
    • Front Office Department
    • Front Office Relationship to Other Departments
    • Lesson Summary
  • Module 16: Hotel Housekeeping Department
    • Learning Outcomes
    • Housekeeping Department
    • Relationship between Housekeeping and Other Departments
    • Lesson Summary
  • Module 17: Advanced Diploma in Tourism and Hospitality Management - Third Assessment
    • Diploma in Tourism and Hospitality Management Studies - Third Assessment
  • SECTION 4: FOOD & BEVERAGE SERVICES, AND SAFET...
  • Module 18: Introduction to the Food and Beverage Sector
    • Learning Outcomes
    • Food and Beverage Operations
    • Duties and Key positions
    • Lesson Summary
  • Module 19: Food and Beverage Services
    • Learning Outcomes
    • Classification of Food and Beverage Services
    • Food and Beverage Service Principles
    • Lesson Summary
  • Module 20: Restaurant Operations Planning
    • Learning Outcomes
    • Menu Planning and Design
    • Knowledge of Food and Beverage Services
    • Lesson Summary
  • Module 21: Kitchen Design and Layout
    • Learning Outcomes
    • Kitchen Design and Layout
    • Personal Hygiene
    • Lesson Summary
  • Module 22: Safe Food Handling in Food Service Operations
    • Learning Outcomes
    • Food Safety
    • Food Handling Process
    • Lesson Summary
  • Module 23: Preventing and Treating Accidents in Food Service Operations
    • Learning Outcomes
    • Food Service Accidents
    • Fire Safety and First Aid
    • Lesson Summary
  • Module 24: Advanced Diploma in Tourism and Hospitality Management - Fourth Assessment
    • Diploma in Tourism and Hospitality Management Fourth Assessment
  • END OF COURSE ASSESSMENT
  • Module 25: Advanced Diploma in Tourism and Hospitality Management - Final Assessment
    • Diploma in Tourism and Hospitality Management - Final Assessment
Topics List ( 5 )
Module 1: History of Tourism
In this module you will learn how travel developed in ancient and medieval times and about the evolution of travel in Europe since the Renaissance. The module also covers development of travel in the United States since the 18th century, how advancements in transportation led to the popularisation of various tourist activities throughout history, and how the modern tourist industry is influenced by the tourist habits of the past.
Topics List ( 5 )
Module 2: Modern Tourism
In this module you will learn about the modes of transport used throughout history and how they influenced people's vacationing habits. You will also learn how accommodation for travellers has developed since the middle ages and how time has affected people's decision to travel since the industrial revolution. The module also covers the two financial considerations of potential tourists and how Maslow's Hierarchy of Needs can be used to market tourism effectively.
Topics List ( 5 )
Module 3: Tourism Industry - Career Development
In this module you will learn the definitions of foreign tourist and domestic tourist provided by the major tourism and intergovernmental organisations since 1937 and see how official definitions of tourists have developed over time. The module also defines the terms created for travellers that are not considered tourists. Finally, the module described all of the areas within the tourist industry and how a person can gain employment in every area of the tourist industry.
Topics List ( 5 )
Module 4: Tourism Industry - Sectors
In this module you learn about the five major attractions of tourist destinations and the importance of attractions in drawing people to a specific destination. The module also names the four major amenities needed in a tourist destination and the importance of amenities in maintaining the popularity of a tourist resort. You will learn about the importance of an effective transportation network on a tourist destination and describe the ways in which tourists evaluate the transportation network of a location.
Topics List ( 1 )
Module 5: Advanced Diploma in Tourism and Hospitality Management - First Assessment
You must score 80% or more to pass this assessment.
Topics List ( 5 )
Module 6: Travel Patterns
In this module you will learn how travel patterns have developed and what the six main types of pleasure trip are. The course also describes the four main types of business trip. You will also learn how airlines and hotels can instill customer loyalty in business travelers.
Topics List ( 5 )
Module 7: Tourism Destinations
In this module you will learn about the factors that are necessary for the development of a successful sun resort. You will also learn how snow resorts have increased in popularity and appeal since the 1960s. The module also describes the attractions that can bring tourists to rural destinations.
Topics List ( 5 )
Module 8: The Fundamentals of Tourism Promotion
In this module you will learn about the five main challenges to promoting the tourism product and the three target audiences of tourism promotion. You will learn how tourism promoters can create campaigns that appeal to both intermediaries and customers. The module also lists the methods of advertising commonly used to promote the tourism product and outlines the advantages and disadvantages of each method of advertising for tourism promotion.
Topics List ( 5 )
Module 9: Tourism - Generating Sales
In this module you will learn about the 6 stages of the customer buying process and how this can be used to determine the objectives for a tourism promotional campaign. You will learn how a tourism marketing campaign can gain the attention of tourists and help them to understand what the product offers. The module outlines how effective advertising can change customer attitudes toward a tourism product and create a preference for that product. Finally, it explains how a promotional campaign can encourage brand loyalty toward a tourism company.
Topics List ( 5 )
Module 10: Tourism - Retail Travel Sales
In this module you will learn about the role of tour wholesalers in the tourism industry. The module also describes the four types of package holiday and the methods tour wholesalers use to make their products appealing to customers. It explains the role of retail travel agencies in the tourism industry and outlines the government regulations regarding travel agencies. You will also learn how online travel retail developed and its effect on the travel industry. Finally, it explains how tour wholesalers and travel agencies can remain competitive against online travel services.
Topics List ( 1 )
Module 11: Advanced Diploma in Tourism and Hospitality Management - Second Assessment
You must score 80% or more to pass this assessment.
Topics List ( 5 )
Module 12: Characteristics of the Hospitality Industry
In this module you will learn about the characteristics of the hospitality industry and the relationship between the hospitality and tourism industries. The module also discusses career prospects and career paths within the hospitality industry. It explains aspect of employment such as by fringe benefits, what is involved in shift work and what is meant by service efficiency. You will also learn about the classification of accommodation and the different types of accommodation.
Topics List ( 5 )
Module 13: Introduction to the Accommodation Sector
In this module you will learn about the chararterirtics of the accommodation product, and the differences in room grading and types ot rooms. The module explains the differences in the types of bed and how room rates are derived. You will also learn how guest types are classified.
Topics List ( 4 )
Module 14: Introduction to Hotel Management
In this module you will learn about the modes of hotel management and the classification of hotel departments. You will learn about the organizational structure of hotels and the function of hotel departments.
Topics List ( 4 )
Module 15: Hotel Front Office Operations
In this module you will learn about the organization and functions of the front office department. The key positions of the front office are outlined and the day-to-day front of house operations explained. You will learn about the four steps of the guest cycle and how to estimahttps://alison.com/course/mod.php?id=861&section=1&sesskey=Uhpk96TKbh&add=scormte revenue and sales indicators.
Topics List ( 4 )
Module 16: Hotel Housekeeping Department
In this module you will learn about the organization, key roles and duties of the housekeeping department. You will also learn about the relationship between housekeeping and other departments. The module outlines the procedures involved in cleaning tasks and explains room status codes. It also reviews security procedures.
Topics List ( 1 )
Module 17: Advanced Diploma in Tourism and Hospitality Management - Third Assessment
You must score 80% or more to pass this assessment.
Topics List ( 4 )
Module 18: Introduction to the Food and Beverage Sector
In this module you will learn about the different functions of the food and beverage departments in a hotel. The module also defines the key restaurant positions and their duties, and explains the relationship between food and beverage and other departments.
Topics List ( 4 )
Module 19: Food and Beverage Services
In this module you will learn about common food and beverage service practices and procedures. The module describes the five food groups and explains what is required for a balanced diet. You will learn about the characteristics of different menu types and the objectives of a menu.
Topics List ( 4 )
Module 20: Restaurant Operations Planning
In this module you will learn about the main factors that influence the menu planning process, the different approaches to menu pricing and the process of menu design. You will learn about the steps involved in table setting, the common types of tableware found in most restaurants and the considerations involved in restaurant layout, design and ambience.
Topics List ( 4 )
Module 21: Kitchen Design and Layout
In this module you will learn about kitchen layout and design. The module describes the features of a well planned kitchen and lists the different types of kitchen equipment. It also explains important aspects of personal hygiene and health management.
Topics List ( 4 )
Module 22: Safe Food Handling in Food Service Operations
In this module you will learn about the five steps to food safety. The module explains the causes and growth of bacteria and infections and how to maintain temperature control and temperature checks. It explains what is meant by food contamination and details proper food handling and food preparation procedures. It also lists the six basic hygiene practices for food handlers and proper food disposal practices.
Topics List ( 4 )
Module 23: Preventing and Treating Accidents in Food Service Operations
In this module you will learn about the different types of restaurant workforce injuries and accidents. It explains the main fire fighting principles and the different types of fire fighting equipment. You will also learn about the basic tasks involved in first aid.
Topics List ( 1 )
Module 24: Advanced Diploma in Tourism and Hospitality Management - Fourth Assessment
You must score 80% or more to pass this assessment.
Topics List ( 1 )
Module 25: Advanced Diploma in Tourism and Hospitality Management - Final Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    15-20 Hours

  • Publisher

    Advance Learning Academy

  • Video

    No

  • Audio

    No

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    250 Pts

  • Responsive

    No

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