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Diploma in Strategic Management

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Diploma in Strategic Management
  • Description
  • Outcome
  • Certification
  • The free online course Diploma in Strategic Management introduces you to the concept of how top management can use strategic practices and procedures to achieve major goals and initiatives within an organisation.

    The course begins by explaining what a mission statement is and how clearly stated mission statements add focus to the organization's efforts. You will learn how a strategic plan helps determine long-term decisions including an organization's objectives, goals and course of action. You will learn the difference between operating decisions and strategic decisions and what a strategic management decision process involves. The course then introduces you to the decision making process involved in strategic management. You will learn about important decision making steps, from determining the mission or purpose of an organization to specifying objectives and goals to formulating a strategic plan and through to monitoring, reviewing and evaluating the strategic plan. The course then introduces you important topics in strategic management, such as strategic competitiveness, strategic risk, strategic flexibility, and internal and external analysis and what role they play in the decision making process.

    The course reviews the concept of implementing strategy and describes who will carry out the strategic plan and what should be done to align the company’s operations in a new direction. You will then learn about business functions and the factors differentiating Stage I, II and III companies. The course introduces you to the important issues involved in corporate strategy such as directional strategy, portfolio strategy and parenting strategy. Finally, you will learn about tools and techniques that are used as part of the corporate strategy process.

    This free Diploma course will be of great interest to all professionals working in management and who are involved in making strategic decisions, and to all learners who would like to learn more about the role of strategic management in business.

  • Having completed this course you will be able to:
    - Define strategic management;
    - Describe the principles of strategic planning;
    - Describe the Strategic Management Decision Making Process;
    - Describe the decision making process in Strategic Management;
    - Describe a conceptual model of corporate planning;
    - Describe the role of each component of the 7-S Framework.
    - Define strategic implementation;
    - Describe who will carry out the strategic plan;
    - Describe what should be done to to align the company’s operations in the new direction;
    - Describe the five-step model in the evaluation and control process;
    - List and describe steps in a Strategy Audit;
    - Describe guidelines for proper control of strategic planning implementation;
    - Describe the important issues involved in Corporate Strategy;
    - Define the role of different matrices (BCG, McKinsey, Shell) with examples.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 15 )
  • DIPLOMA IN STRATEGIC MANAGEMENT
  • Diploma in Strategic Management Resource Documents
  • SECTION 1: INTRODUCTION TO STRATEGIC MANAGEMENT AN...
  • Module 1: Introduction to Strategic Management
    • Learning Outcomes
    • Defining Strategic Management
    • Strategic Management - The Mission Statement
    • Strategic Management - Growth Strategies
    • Lesson Summary
  • Module 2: Understanding Corporate Strategy
    • Learning Outcomes
    • Strategic Management - Dependency Reduction Strategies
    • Strategic Management - Mergers and Joint Ventures
    • Strategic Management - Comparison of Operating and Strategic Decisions
    • Lesson Summary
  • Module 3: Business Strategy - Experience Curves and Doom Loops
    • Learning Outcomes
    • Introduction to Business Strategy
    • Strategic Management - Experience Curves
    • Strategic Management - Doom Loops
    • Lesson Summary
  • Module 4: Introduction to the Decision Making Process in Strategic Management
    • Learning Outcomes
    • Strategic Management - Decision Making Process
    • Strategic Management - Internal and External Analysis
    • The Learning Organization
    • Lesson Summary
  • Module 5: More about the Decision Making Process and Corporate Planning
    • Learning Outcomes
    • Modes of Strategic Decision Making
    • Corporate Planning
    • Conceptual Model of Corporate Planning
    • Lesson Summary
  • Module 6: Introduction to the 7-S Framework
    • Learning Outcomes
    • Change within Organizations
    • The 7-S Framework - Part 1
    • The 7-S Framework - Part 2
    • Lesson Summary
  • Module 7: Diploma in Strategic Management - First Assessment
    • Diploma in Strategic Management - First Assessment
  • SECTION 2: IMPLEMENTING STRATEGIC MANAGEMENT AND C...
  • Module 8: Introduction to Implementing Strategy
    • Learning Outcomes
    • Introduction to Implementing Strategy
    • Different Functions in Implementing Strategy
    • Understanding Classification and Diversification
    • Lesson Summary
  • Module 9: Diversification and Synergy
    • Learning Outcomes
    • Understanding Synergy & The Screening Process
    • Evaluation and Control Process
    • Lesson Summary
  • Module 10: Evaluation of Strategy
    • Learning Outcomes
    • Introduction to Evaluation and Control
    • Measurement of Performance
    • Strategy Audit
    • Lesson Summary
  • Module 11: Introduction to Corporate Strategy
    • Learning Outcomes
    • Introduction to Corporate Strategy
    • Different Types of Strategy
    • Relative Cost advantage and Competitive Strategy
    • Lesson Summary
  • Module 12: Businesses Matrices – BCG Matrix and GE Matrix
    • Learning Outcomes
    • Introduction to the Boston Consulting Group's Growth-Share Matrix
    • Using the BCG Growth-Share Matrix
    • Modified BCG Growth-Share Matrix
    • Lesson Summary
  • Module 13: Businesses Matrices – McKinsey Matrix and Shell Matrix
    • Learning Outcomes
    • Introduction to the GE Matrix
    • Other Matrices: McKinsey and Shell - Part 1
    • Other Matrices: McKinsey and Shell - Part 2
    • Lesson Summary
  • Module 14: Diploma in Strategic Management - Second Assessment
    • Diploma in Strategic Management - Second Assessment
  • END OF COURSE ASSESSMENT
  • Module 15: Diploma in Strategic Management - Final Assessment
    • Diploma in Strategic Management - Final Assessment
Topics List ( 5 )
Module 1: Introduction to Strategic Management
Learn more about the mission statement and how it is used as a way of communicating the purpose of the organization both to the employees of the company and its customers and suppliers. Mission statements are normally short and simple statements and can change as the company changes.
Topics List ( 5 )
Module 2: Understanding Corporate Strategy
Learn how corporate strategy is based on top management of a company knowing where the organisation is today, where they want it to be and what is needed to get there. Learn more about operating decisions and strategic decisions, when they should be used and their limitations.
Topics List ( 5 )
Module 3: Business Strategy - Experience Curves and Doom Loops
The experience curve is an idea developed by the Boston Consulting Group (BCG) in the mid-1960s. The strategic implications of the experience curve are that being market leader is a valuable asset that a firm relinquishes at its peril. Learn how the Doom Loop occurs in a company when a superficial solution to a problem is chosen, without an understanding of the underlying problem.
Topics List ( 5 )
Module 4: Introduction to the Decision Making Process in Strategic Management
In this module you will learn more about strategic flexibility and its role in strategic management. You will learn about the decision making process and the internal and external methods of analysis in strategic management. Finally, you will learn about the four main activities of learning organizations.
Topics List ( 5 )
Module 5: More about the Decision Making Process and Corporate Planning
In this module you will learn about Mintzberg's Modes of Strategic Decision Making and how to implement them. You will learn about aspects of corporate planning and study a conceptual model of corporate planning, with examples throughout.
Topics List ( 5 )
Module 6: Introduction to the 7-S Framework
In this module you see how organizations can change by implementing the 7-S Framework from McKinsey. You will study in detail the role of each component of the 7-S Framework.
Topics List ( 1 )
Module 7: Diploma in Strategic Management - First Assessment
You must score 80% or more to pass this assessment.
Topics List ( 5 )
Module 8: Introduction to Implementing Strategy
In this module learn more about strategic implementation, who will carry out the strategic plan, and what should be done to to align the company’s operations in the new direction. You will also learn more about horizontal and vertical integration, and diversification and synergy.
Topics List ( 4 )
Module 9: Diversification and Synergy
In this module you will learn about diversification and synergy, in particular production synergy, marketing synergy, financial synergy and organisation synergy. You will also learn about mergers and acquisitions, and the steps in the screening process.
Topics List ( 5 )
Module 10: Evaluation of Strategy
In this module you will learn more about the five-step model in the evaluation and control process. You will learn about the steps in a Strategy Audit, and the guidelines for proper control of strategic planning implementation.
Topics List ( 5 )
Module 11: Introduction to Corporate Strategy
In this module you will learn about the types of strategy in Corporate Strategy, namely, Directional strategy, Portfolio strategy and Parenting strategy. You will also learn about relative cost advantage and competitive strategy.
Topics List ( 5 )
Module 12: Businesses Matrices – BCG Matrix and GE Matrix
In this module you will learn more about the Boston Consulting Group's Growth-Share Matrix and its elements: Fragmented, Specialization, Stalemate and Volume.
Topics List ( 5 )
Module 13: Businesses Matrices – McKinsey Matrix and Shell Matrix
In this module you will learn more about the McKinsey Matrix and Shell's Directional Policy Matrix. You will learn how to apply these matrices by following examples.
Topics List ( 1 )
Module 14: Diploma in Strategic Management - Second Assessment
You must score 80% or more to pass this assessment.
Topics List ( 1 )
Module 15: Diploma in Strategic Management - Final Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    10-15 Hours

  • Publisher

    NPTEL

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    250 Pts

  • Responsive

    No

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