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Diploma in Applied Psychology - Consumer Behavior

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Diploma in Applied Psychology - Consumer Behavior
  • Description
  • Outcome
  • Certification
  • The free online course Diploma in Applied Psychology - Consumer Behavior introduces the psychological processes behind the behavior of consumers and how they make their decisions. This course begins by reviewing the nature and scope of consumer behavior, and how it evolved from other disciplines such as psychology and sociology into its own distinct field of study. You will learn about the application of consumer behavior and how studying it helps marketers formulate appropriate marketing strategies for consumers and their environment. The course then describes in detail both General Models and Specific Models of consumer behavior which attempt to explain how and why consumers behave as they do, and what factors may impact the buying decision process. The course then introduces you to the nature and functions of attitudes in general and how researchers have described four structural models of attitudes. You will also learn how attitudes are formed and what factors influence attitudes enough to change them. You will learn about the two main theories that have been developed to explain how and why attitudes change, and you will learn how marketers can use this information to design marketing strategies that positively influence consumers' attitudes. Finally, the course introduces you to the nature of personality in general and you will learn about the differences between personality types and personality traits. You will also review aspects of self-concept and self-image and see how these help shape each consumer's personality. The course introduces theories of personality developed by psychologists and you'll learn how marketers can adapt these theories during the design, development and implementation of marketing strategies. This free online Diploma course will be of great interest to marketers and business professionals working in the area of consumer marketing who would like to learn more about the psychology of consumer behavior.

  • Having completed this course the learner will be able to:
    - Describe the nature, scope and application of consumer behavior;
    - Define consumer decision making;
    - Describe the consumer decision making process and its implications for a marketer;
    - Define and explain the meaning of Consumer Attitudes;
    - Explain Attitude Formation and Attitude Change;
    - Describe Attitude Change: The ELM Model,The Theory of Cognitive Dissonance, Theory;
    - Describe Consumer Attitude and its implications for marketers;
    - Describe the Models of Consumer Behavior
    - Define the meaning of consumer personality;
    - Describe personality traits and personality types;
    - Describe the meaning of self concept and self image;
    - Describe consumer personality, self-concept and self-image and their implications for marketers.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 11 )
  • DIPLOMA IN APPLIED PSYCHOLOGY - CONSUMER BEHAVIOR
  • SECTION 1: APPLIED PSYCHOLOGY - INTRODUCTION TO CO...
  • Module 1: Introduction to Consumer Behavior
    • Learning Outcomes
    • Introduction to Consumer Behavior - Part 1
    • Introduction to Consumer Behavior - Part 2
    • Introduction to Consumer Behavior - Part 3
    • Application of Consumer Behavior - Part 1
    • Application of Consumer Behavior - Part 2
    • Application of Consumer Behavior - Part 3
    • Lesson Summary
  • Module 2: Introduction to the Consumer Decision Process
    • Learning Outcomes
    • Introduction to Consumer Decision Making - Part 1
    • Introduction to Consumer Decision Making - Part 2
    • Introduction to Consumer Decision Making - Part 3
    • Consumer Decision Making Process - Part 1
    • Consumer Decision Making Process - Part 2
    • Consumer Decision Making Process - Part 3
    • Lesson Summary
  • SECTION 2: APPLIED PSYCHOLOGY - UNDERSTANDING MODE...
  • Module 3: Introduction to Models of Consumer Behavior
    • Learning Outcomes
    • Introduction to Models of Consumer Behavior - Part 1
    • Introduction to Models of Consumer Behavior - Part 2
    • Introduction to Models of Consumer Behavior - Part 3
    • Models of Consumer Behavior: Basic Models - Part 1
    • Models of Consumer Behavior: Basic Models - Part 2
    • Models of Consumer Behavior: Basic Models - Part 3
    • Lesson Summary
  • Module 4: Models of Consumer Behavior - Specific Models
    • Learning Outcomes
    • Models of Behavior: Specific Models I and II - Part 1
    • Models of Behavior: Specific Models I and II - Part 2
    • Models of Behavior: Specific Models III and IV - Part 1
    • Models of Behavior: Specific Models III and IV - Part 2
    • Models of Behavior: Specific Models III and IV - Part 3
    • Lesson Summary
  • Module 5: Diploma in Applied Psychology - Consumer Behavior First Assessment
    • Diploma in Applied Psychology - Consumer Behavior - First Assessment
  • SECTION 3: APPLIED PSYCHOLOGY - UNDERSTANDING CONS...
  • Module 6: Introduction to Consumer Attitudes
    • Learning Outcomes
    • Introduction to Consumer Attitudes - Part 1
    • Introduction to Consumer Attitudes - Part 2
    • Introduction to Consumer Attitudes - Part 3
    • Lesson Summary
  • Module 7: Consumer Attitudes - Formation and Change
    • Learning Outcomes
    • Consumer Attitudes: Measurement and Formation - Part 1
    • Consumer Attitudes: Measurement and Formation - Part 2
    • Consumer Attitudes: Measurement and Formation - Part 3
    • Consumer Attitudes: Change - Part 1
    • Consumer Attitudes: Change - Part 2
    • Consumer Attitudes: Change - Part 3
    • Lesson Summary
  • SECTION 4: APPLIED PSYCHOLOGY - MATCHING MARKETING...
  • Module 8: Theories of Personality
    • Learning Outcomes
    • Theories of Personality - Part 1
    • Theories of Personality - Part 2
    • Lesson Summary
  • Module 9: Consumer Personality, Self-Concept and Self-Image
    • Learning Outcomes
    • Self Image and Self Concept - Part 1
    • Self Image and Self Concept - Part 2
    • Lesson Summary
  • Module 10: Diploma in Applied Psychology - Consumer Behavior Second Assessment
    • Diploma in Applied Psychology - Consumer Behavior - Second Assessment
  • END OF COURSE ASSESSMENT
  • Module 11: Diploma in Applied Psychology - Consumer Behavior Final Assessment
    • Diploma in Applied Psychology - Consumer Behavior - Final Assessment
Topics List ( 1 )
Module 5: Diploma in Applied Psychology - Consumer Behavior First Assessment
You must score 80% or more to pass this assessment.
Topics List ( 4 )
Module 8: Theories of Personality
Learn more about theories of personality.
Topics List ( 4 )
Module 9: Consumer Personality, Self-Concept and Self-Image
Learn more about consumer personality, self-concept and self-image.
Topics List ( 1 )
Module 10: Diploma in Applied Psychology - Consumer Behavior Second Assessment
You must score 80% or more to pass this assessment.
Topics List ( 1 )
Module 11: Diploma in Applied Psychology - Consumer Behavior Final Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    10-15 Hours

  • Publisher

    NPTEL

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    250 Pts

  • Responsive

    No

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