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Applied Psychology - Understanding Consumer Attitudes

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  • Description
  • Outcome
  • Certification
  • The free online course Applied Psychology - Understanding Consumer Attitudes introduces learners to the importance of understanding consumer attitudes for creating effective marketing strategies. For a marketer, consumer attitudes reflect a consistent favorable or unfavorable feeling that a consumer has after evaluating a product/service offering, brand, price etc. By understanding the dynamics behind consumer attitudes marketers can design marketing strategies that positively influence consumers towards the product/service offering, brand, price etc. The course starts by introducing you to the nature and functions of attitudes in general and how researchers have described four structural models of attitudes. Attitudes cannot be directly measured so the course then describes the techniques and procedures of accurately measuring consumer attitudes using qualitative and quantitative methods. You will then learn how attitudes are formed and what factors influence attitudes enough to change them. You will learn about the two main theories that have been developed to explain how and why attitudes change, and you will learn how marketers can use this information to design marketing strategies that positively influence consumers' attitudes. This course will be of great interest to all marketing and business professionals working in marketing, and all learners who are interested in a career in the area of marketing.

  • Having completed this course the learner will be able to:
    - Define and explain the meaning of Consumer Attitudes;
    - Describe the nature of Consumer Attitudes;
    - List the functions of Consumer Attitudes;
    - Describe the structural models of Consumer Attitudes;
    - Describe the measurement of Consumer Attitudes;
    - Explain Attitude Formation and Attitude Change;
    - Describe Attitude Change: The ELM Model,The Theory of Cognitive Dissonance, Theory;
    - Describe Consumer Attitude and its implications for marketers.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 3 )
  • APPLIED PSYCHOLOGY - UNDERSTANDING CONSUMER ATTITU...
  • Module 1: Introduction to Consumer Attitudes
    • Learning Outcomes
    • Introduction to Consumer Attitudes - Part 1
    • Introduction to Consumer Attitudes - Part 2
    • Introduction to Consumer Attitudes - Part 3
    • Lesson Summary
  • Module 2: Consumer Attitudes - Formation and Change
    • Learning Outcomes
    • Consumer Attitudes: Measurement and Formation - Part 1
    • Consumer Attitudes: Measurement and Formation - Part 2
    • Consumer Attitudes: Measurement and Formation - Part 3
    • Consumer Attitudes: Change - Part 1
    • Consumer Attitudes: Change - Part 2
    • Consumer Attitudes: Change - Part 3
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 3: Applied Psychology - Understanding Consumer Attitudes - Assessment
    • Consumer Attitudes - Assessment
Topics List ( 1 )
Module 3: Applied Psychology - Understanding Consumer Attitudes - Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    3-4 Hours

  • Publisher

    NPTEL

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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