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Advertising Your Business Online Free Course

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  • Description
  • Outcome
  • Certification
  • In the free online course Advertising Your Business Online you will learn about the different options available for advertising businesses online. You will learn about ways in which online advertising can be used to promote a business and reach a wider audience compared with traditional advertising approaches. Advertising online can help your business reach new customers and increase brand awareness.

    The course begins by introducing you to the process of social advertising. You will learn how using social networks for advertising can be an effective and relatively cheap way to market your business. You will learn different rules that need to be followed when conducting social advertising. You will be introduced to suitable social advertising platforms that you can use to promote your business.

    Next, you will learn about online display advertising. You will learn how to use online display advertising as part of your business’s advertising campaign. You will learn about a number of different approaches that you can take which all have different areas that need to be considered before deciding the best approach for you.

    Finally, you will be introduced to the process of search engine optimization (SEO). You will learn how to use search engine optimization to maximize the number of relevant visitors to your website. You will also learn about many pitfalls and barriers that are involved with search engine optimization. You will learn how to test how effective search engine optimization has been in promoting your website.

    This free course will be of great interest to business professionals, entrepreneurs, and anyone who wants to start advertising their business online.

  • Having completed this course you will be able to:
    - Describe what is meant by social advertising.
    - Discuss the rules of social advertising.
    - Discuss different social advertising platforms and what they offer.
    - Discuss the key concepts of online display advertising.
    - Describe different approaches to online display advertising.
    - Discuss considerations that need to be made before conducting online display advertising.
    - Describe the process of search engine optimization.
    - Discuss best practices, pitfalls and barriers for search engine optimization.
    - Describe ways in which to implement search engine optimization.
    - Discuss ways in which to test the effectiveness of search engine optimization.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 4 )
  • Advertising Your Business Online
  • Module 1: Social Advertising
    • Learning Outcomes
    • Introduction to Social Advertising
    • Rules of Social Advertising
    • Social Advertising Platforms
    • Lesson Summary
  • Module 2: Online Display Advertising
    • Learning Outcomes
    • Key Concepts
    • Starting Online Display Advertising
    • Publishing and Advertising
    • Considerations
    • Lesson Summary
  • Module 3: Search Engine Optimization
    • Learning Outcomes
    • Introduction to SEO
    • Best Practices, Pitfalls and Barriers
    • Implementing SEO
    • Testing
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 4: Advertising Your Business Online Assessment
    • Advertising Your Business Online Assessment
Topics List ( 5 )
Module 1: Social Advertising
In this module you will be introduced to the process of social advertising and its objectives. You will learn about the different rules you need to follow for successful social advertising. You will be introduced to different social advertising platforms and what types of advertising they offer.
Topics List ( 6 )
Module 2: Online Display Advertising
In this module you will learn about the key concepts behind online display advertising. You will learn how to begin using online display advertising for your ad campaign. You will learn about different approaches to online display advertising and considerations that need to be made for your ad campaign.
Topics List ( 6 )
Module 3: Search Engine Optimization
In this module you will be introduced to the process of search engine optimization. You will learn the most effective ways for using search engine optimization. You will also learn pitfalls and barriers that are involved with search engine optimization. You will learn about ways to test the effectiveness that search engine optimization has had on your website.
Topics List ( 1 )
Module 4: Advertising Your Business Online Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    2-3 Hours

  • Publisher

    Advance Learning Academy

  • Video

    No

  • Audio

    No

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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