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Understanding Data Analysis and Reports in Google Analytics Free Course

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  • Description
  • Outcome
  • Certification
  • This follow-on course takes you deeper into the workings of Google Analytics and provides comprehensive training for marketers and data analysts seeking to understand the core principles of digital analytics and how to improve web site performance through better data measurement. Google Analytics is a service offered by Google that generates detailed statistics about a web site's traffic and sources and it also measures conversions and sales. It can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. In this free online course you will be guided on how to build an effective measurement plan and what the best practices for collecting actionable data are. You will learn about key digital measurement concepts, terminology and analysis techniques, and the role of reports in Google Analytics, with specific examples for evaluating your digital marketing performance. This course will be of great interest to all marketing and data analysis professionals who would like a better understanding of how data analysis can improve web site performance, and to all learners who would like to learn more about Google Analytics.

  • Having completed this course the learner will be able to:
    - Describe an overview of today’s digital measurement landscape;
    - Describe how to build an effective measurement plan;
    - Define best practices for collecting actionable data;
    - Describe key digital measurement concepts, terminology and analysis techniques
    - Navigate Google Analytics reports with specific examples for evaluating your digital marketing performance.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 6 )
  • UNDERSTANDING DATA ANALYSIS AND REPORTS IN GOOGLE ...
  • Module 1: Getting Started with Digital Analytics
    • Getting Started with Digital Analytics - Learning Outcomes
    • The Importance of Digital Analytics
    • Core Analysis Techniques
    • Conversions and Conversion Attribution
    • Creating a Measurement Plan
    • Lesson Summary
  • Module 2: Understanding and Using Google Analytics Data
    • Understanding and Using Google Analytics Data - Learning Outcomes
    • How Google Analytics Works
    • Key Metrics and Dimensions Defined
    • Lesson Summary
  • Module 3: Collecting Actionable Data with Google Analytics
    • Collecting Actionable Data with Google Analytics - Learning Outcomes
    • Creating an Account
    • Understanding Your Account Structure
    • Setting Up Basic Filters
    • Setting Up Goals and Ecommerce
    • Collecting Campaign Data
    • Lesson Summary
  • Module 4: Navigating Google Analytics Reports
    • Navigating Google Analytics Reports - Learning Outcomes
    • Reporting Overview
    • Audience Reports
    • Acquisition Reports
    • AdWords Reports
    • Behavior Reports
    • Custom Reports and Dashboards
    • Lesson Summary
  • Module 5: Navigating Conversions Reports
    • Navigating Conversion Reports - Learning Outcomes
    • Goal Flow Report
    • Ecommerce Reports
    • Multi-Channel Funnels Reports
    • Attribution Reports
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 6: Understanding Data Analysis and Reports Assessment
    • Digital Analytics Fundamentals Assessment
Topics List ( 4 )
Module 2: Understanding and Using Google Analytics Data
Learn more about using Google Analytics data.
Topics List ( 1 )
Module 6: Understanding Data Analysis and Reports Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    1-2 Hours

  • Publisher

    Google

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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