Alison Logo

Marketing Success for Your Business

certifcate icon
Marketing Success for Your Business
  • Description
  • Outcome
  • Certification
  • Jeffrey Housenbold is president and CEO of Shutterfly which provides a full range of products and services that enable consumers to manage their digital photos. Housenbold has a successful track record of building online consumer franchises by combining commerce and community. In this free online course he discusses how entrepreneurial thinking can lead to the success of a business. You will examine how he has made Shutterfly into a market leader and you will also learn when not to listen to market research. He gives important tips on being successful in any business and how you should keep innovating to stay ahead. This course will appeal to business professionals who would like to gain from the insights and ideas of a leading entrepreneur, and to students and anyone with an interest in how to make a business successful.

  • Learning outcomes for this course:
    - Learn how entrepreneurship is mostly a state of mind;
    - See how merging community with commerce was the winning ticket in business online;
    - Understand how new technologies are the key to solving marketing’s oldest problems;
    - Examine how Jeff Housenbold repositioned Shutterfly from photofinishing to personal publishing;
    - Learn about the mix of skills and attitude that is sought after in the search for talented employees;
    - How to survive in a competitive marketplace by differentiating yourself on the product shelf and providing real innovation;
    - The importance of doing research, but not letting your customers tell you what to build;
    - Why an old fashioned business like photo printing is surviving and thriving in electronic media;
    - Learn valuable pieces of advice for being successful in any business;

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 2 )
  • Module 1: Marketing Success for Your Business
    • Entrepreneurship is a State of Mind
    • Intersection of Community and Commerce
    • Creative Direct Marketing
    • Reframing the Photo Market
    • One CEO's Take on Talent
    • Surviving Competition
    • When Not to Listen to Your Customer
    • Running a Print Business in a Paperless World
    • Quick Tips to Career Success
    • Dutiful Delegation
  • Module 2: Marketing Success Assessment
    • Marketing Success Assessment
Topics List ( 1 )
Module 2: Marketing Success Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    1-2 Hours

  • Publisher


  • Video


  • Audio


  • Assessment


  • Certification


  • Price


  • Reward

    50 Pts

  • Responsive


Reviews and Rate
This course has no reviews yet.