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E-Commerce - Introduction to Internet Marketing Strategies for Businesses

  • Description
  • Outcome
  • Certification
  • Before the Internet companies fashioned communication strategies based on whatever medium they had available to them, whether that was print, radio or TV media, to broadcast their message. Companies now realise that the Internet is the ideal communication medium for interacting with a wide variety of stakeholders. They also know that the Internet is not just the Web, but a range of technologies that, in combination, can provide a potent marketing strategy.

    In this free online course you will learn about successful Internet marketing techniques and strategies that are being used today by businesses and organisations around the world. You will be introduced to techniques such as how to break down your target audience, how to build a coordinated marketing strategy using the integrated Internet marketing matrix to reach your customers and stakeholders, and how to measure the effectiveness of promotion strategies.

    This course will be of great interest to business and marketing professionals and entrepreneurs wanting to expand their knowledge and understanding of effective Internet marketing strategies, as well as any learner wanting to learn more about the power of online marketing.

  • Having completed this course the learner will be able to:
    - Illustrate with examples of how companies are using the Internet to market wisely;
    - They will have a clear understanding of the Integrated Internet Marketing (I2M) model;
    - They will be able to examine the Web as an advertising medium, using established theoretical models of consumer and industrial buying behaviour;
    - They will know how to move the customer from being a passive Internet surfer to an interactive user of the medium.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

E-Commerce - Introduction to Internet Marketing Strategies for Businesses
  • Free

  • 1-2 Hours

  • Global Text Project

  • Assessment

  • Certification

  • 50 Pts

Modules List( 3 )
  • $module->name) View Resource
  • Module
    Module 1: Promotion - Integrated Web Communications
    • Learn more about integrated Web communications.
    • Promotion: Integrated Web Communications - Learning Outcomes
    • Integrated Web Communications
    • Integrated Internet Marketing
    • Matrix Examples
    • Lesson Summary
  • Module 2: Resource Document View Resource
  • Module
    Module 2: Promotion and Purchase - Measuring Effectiveness
    • Learn more about measuring effectiveness in promotion and purchase.
    • Promotion and Purchase: Measuring Effectiveness - Learning Outcomes
    • An Electronic Trade Show and a Virtual Flea Market
    • The Role of the Web in the Marketing Communication Mix
    • Web Marketing Communication: A Conceptual Framework
    • Caching and Undercounting
    • Lesson Summary
  • Module
    Module 3: Web Advertising and Promotions for Businesses Assessment
    • You must score 80% or more to pass this assessment.
    • Fundamentals of Web Advertising and Promotions for Businesses Assessment
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