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Sales Techniques - Using Competitive Sales Strategies Course


Sales Techniques - Using Competitive Sales Strategies
Sales Techniques - Using Competitive Sales Strategies

Learn about competitive sales strategies to help you succeed with new customers.


Join 531 other students.

Course Description

In this free online course Sales Techniques - Using Competitive Sales Strategies you will be introduced to customers compelling need to buy, and how you can use competitive sales strategies to negotiate mutual interest both for you and your customer.

The course begins by introducing you to customers compelling need to buy and why you should focus on your customers perspective of value. You will learn about customer politics and people with influence in the customer’s company. The course describes the customer buying cycle and what starts it off. You will then review the sales cycle and how it matches to different stages in the buying cycle.

Next, you will be introduced to competitive sales strategies and why you must understand your competitors just as much as your own business. The course describes how to negotiate mutual interest both for you and your customer. You will also learn about qualifying opportunities and what qualifies your solution as the right one for the customer. The course then describes the best practices for writing a winning proposal.

This course will be of great interest to sales people, entrepreneurs, business owners and anyone looking to improve their skills in sales.

Perquisites: The learner will need to have completed the previous course Sales Techniques - Interacting with Customers.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Having completed this course you will be able to:
- Describe what the customers compelling need to buy is.
- List the different people within a company that have influence.
- Explain how influence is different to power in a company.
- List the different stages of the buying cycle and how they relate to the stages in the selling cycle.
- Describe the different stages of the buying cycle and how they relate to the stages in the selling cycle.
- Identify your possible competitors.
- Discuss how you would negotiate mutual interest for you and the customer.
- Recognize the best practices for creating a proposal.

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Course Rating (By Learners): 5 stars based on 2 votes
Course Title: Sales Techniques - Using Competitive Sales Strategies
Course #: 1069
Course Publisher: Channel 9
Course Category: 9
Content Origin:
Course Description: In this free online course Sales Techniques - Using Competitive Sales Strategies you will be introduced to customers compelling need to buy, and how you can use competitive sales strategies to negotiate mutual interest both for you and your customer.

The course begins by introducing you to customers compelling need to buy and why you should focus on your customers perspective of value. You will learn about customer politics and people with influence in the customer’s company. The course describes the customer buying cycle and what starts it off. You will then review the sales cycle and how it matches to different stages in the buying cycle.

Next, you will be introduced to competitive sales strategies and why you must understand your competitors just as much as your own business. The course describes how to negotiate mutual interest both for you and your customer. You will also learn about qualifying opportunities and what qualifies your solution as the right one for the customer. The course then describes the best practices for writing a winning proposal.

This course will be of great interest to sales people, entrepreneurs, business owners and anyone looking to improve their skills in sales.

Perquisites: The learner will need to have completed the previous course Sales Techniques - Interacting with Customers.
License: This course is available from Channel 9 OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 13th February 2017
Content  
Course Duration (Avg Learner): 2-3 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level: Third Level
Validation: Level 6
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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Free, Online Sales Techniques - Using Competitive Sales Strategies Course.