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Public Relations: Best Practices and Ethics Course


Public Relations: Best Practices and Ethics
Public Relations: Best Practices and Ethics

Learn about best practices and ethics for excellence in Public Relations.


Join 1,475 other students.

Course Description

The free online course Public Relations: Best Practices and Ethics guides you in a step-by-step manner through the best practices and ethics necessary for excellence in public relations.

The course begins by walking you through the RACE process in public relations. In particular you will learn about conducting Research, strategic Action planning, Communication implementation, and Evaluating your results. These are all steps which will help you to implement the RACE system in your everyday working practices.

You will then be introduced to the best practices in public relations which will help you to identify the different areas included in the field, as well as helping you understand the functions of each. To help you see how these best practices can be applied in the real world you will review case studies of the practices in action.

Next, you will learn about the importance of ethics, moral analysis, and leadership in public relations, and their potential impact on your PR strategy. To do so you will explore the theory behind each area, and further examine the real life impacts which a good implementation of these practices can have on your company. Finally, you will look at the best practices of public relations. These best practices are vital to developing and maintaining excellent public relations within any organization.

This free online course will be of great interest to learners who work in the area of PR and communications, and would like to learn more about excellence in PR. It is also be of interest to learners who would like to learn more about the best practices and ethics that drive PR, while also looking at examples of excellent PR in action.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Having completed this course you will be able to:
- Discuss the importance of achieving goals and objectives
- Differentiate between strategic objectives and ineffective objectives
- Define the RACE acronym
- Differentiate between the four primary areas of functional responsibility
- Differentiate between each of the PR functions
- Discuss the importance of strategic management within each PR function
- Discuss ethics in relation to PR
- Discuss how to morally analyze a business plan
- Discuss excellence and effectiveness in PR management
- Discuss the variables identified in Grunig’s Excellence Study

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Course Rating (By Learners): 4 stars based on 11 votes
Course Title: Public Relations: Best Practices and Ethics
Course #: 938
Course Publisher: Saylor Foundation
Course Category: 9
Content Origin:
Course Description: The free online course Public Relations: Best Practices and Ethics guides you in a step-by-step manner through the best practices and ethics necessary for excellence in public relations.

The course begins by walking you through the RACE process in public relations. In particular you will learn about conducting Research, strategic Action planning, Communication implementation, and Evaluating your results. These are all steps which will help you to implement the RACE system in your everyday working practices.

You will then be introduced to the best practices in public relations which will help you to identify the different areas included in the field, as well as helping you understand the functions of each. To help you see how these best practices can be applied in the real world you will review case studies of the practices in action.

Next, you will learn about the importance of ethics, moral analysis, and leadership in public relations, and their potential impact on your PR strategy. To do so you will explore the theory behind each area, and further examine the real life impacts which a good implementation of these practices can have on your company. Finally, you will look at the best practices of public relations. These best practices are vital to developing and maintaining excellent public relations within any organization.

This free online course will be of great interest to learners who work in the area of PR and communications, and would like to learn more about excellence in PR. It is also be of interest to learners who would like to learn more about the best practices and ethics that drive PR, while also looking at examples of excellent PR in action.
License: This course is available from Saylor Foundation OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 12th August 2016
Content  
Course Duration (Avg Learner): 2-3 Hours
Video/Audio: None
Audio Only: None
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level: Third Level
Validation: Level 6
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Kazibwe Edward
    Kazibwe Edward Uganda Since may carrier is more best on busines, public relations plays avitual role in the due course 2016-08-21 18:08:11
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Study for Free at Your Own Pace! Start This Course

Free, Online Public Relations: Best Practices and Ethics Course.