Marketing Management - Analyzing Competitors and Customers

In this module you will be introduced to important features of competitor analysis. You will learn about the objectives of marketing and how they fit in to a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.

In this module you will be introduced to the PESTEL framework and how it’s factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is used in business. You will learn about analysing your competitors and customers in order to help your business.

You must score 80% or more to pass this assessment.