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Marketing Analytics: Customer Value and Promotion Strategy

Marketing Analytics: Customer Value and Promotion Strategy

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2

Modules

7

Topics

1.5-3

hours

customer valuation and analysis through simulation and modelling.
Module 1
Customer Valuation
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In this module, you will understand the concept of Customer Lifetime Value (CLV) and its importance in business analytics. You will also learn how to calculate basic CLV using an Excel model and perform sensitivity analysis to include possible variations under different scenarios.

Customer Valuation - Learning Outcomes

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Lifetime Customer Value

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Variations and Sensitivity Analysis

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Introduction to Monte Carlo Simulation

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Monte Carlo Simulation in Excel

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Customer Valuation - Lesson Summary

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Customer Valuation Calculation Templates
course assessment: Marketing Analytics: Customer Value and Promotion Strategy
Module 2
Course assessment
Resources available

Marketing Analytics: Customer Value and Promotion Strategy - Course assessment

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