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Introduction to Bing SEO Course


Introduction to Bing SEO
Introduction to Bing SEO

Learn about search engine optimization (SEO) using Bing.


Join 2,054 other students.

Course Description

This free online course Introduction to Bing SEO will help you to gain an insight into how search engines break down and rank webpages. The course will look at the different factors which influence how search engines view your site, and its contents.

First, you will be introduced to the basics of search engine optimisation. You will learn about the different terms and factors relevant to the area of SEO. You will be introduced to the importance of keywords, and how they can influence your websites ranking. You will also examine how to establish a list of effective keywords to optimise your websites ranking.

Finally, you will look at the influence which content can have upon how your website performs in search engine searches. In particular, you will study how to incorporate keywords into your content. You will also examine SEO techniques which can improve your page’s performance, and techniques which can damage your page’s performance. You will also be introduced to Bing’s Ad Partners.

This course will be of interest to anyone who wishes to learn more about search engine optimisation in order to improve their website’s results. It will also be of interest to anyone looking to increase their knowledge of how search results are generated.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Having completed this course you will be able to:
- Discuss the different aspects important in SEO.
- Explain how search engines work.
- Discuss the importance of keyword research.
- Explain how to develop a list of effective keywords.
- Explain why quality content is so important to a web page.
- Discuss ways to optimize a web page’s content.
- Discuss the best technical setup practices.
- Explain the usefulness of website tools.
- Explain what is available through Bing’s ad partners.

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Course Rating (By Learners): 4 stars based on 9 votes
Course Title: Introduction to Bing SEO
Course #: 1058
Course Publisher: Channel 9
Course Category: 9
Content Origin:
Course Description: This free online course Introduction to Bing SEO will help you to gain an insight into how search engines break down and rank webpages. The course will look at the different factors which influence how search engines view your site, and its contents.

First, you will be introduced to the basics of search engine optimisation. You will learn about the different terms and factors relevant to the area of SEO. You will be introduced to the importance of keywords, and how they can influence your websites ranking. You will also examine how to establish a list of effective keywords to optimise your websites ranking.

Finally, you will look at the influence which content can have upon how your website performs in search engine searches. In particular, you will study how to incorporate keywords into your content. You will also examine SEO techniques which can improve your page’s performance, and techniques which can damage your page’s performance. You will also be introduced to Bing’s Ad Partners.

This course will be of interest to anyone who wishes to learn more about search engine optimisation in order to improve their website’s results. It will also be of interest to anyone looking to increase their knowledge of how search results are generated.

License: This course is available from Channel 9 OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 30th January 2017
Content  
Course Duration (Avg Learner): 2-3 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level: Third Level
Validation: Level 6
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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Free, Online Introduction to Bing SEO Course.