Understanding Data Analysis and Reports in Google Analytics

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Modules

Topics

1.5-3

hours

understanding data analysis and reports in google ...
Module 1
Getting Started with Digital Analytics
Resources available

Learn more about digital analytics.

Getting Started with Digital Analytics - Learning Outcomes

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The Importance of Digital Analytics

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Core Analysis Techniques

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Conversions and Conversion Attribution

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Creating a Measurement Plan

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Lesson Summary

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Module 2
Understanding and Using Google Analytics Data
Resources available

Learn more about using Google Analytics data.

Understanding and Using Google Analytics Data - Learning Outcomes

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How Google Analytics Works

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Key Metrics and Dimensions Defined

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Lesson Summary

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Module 3
Collecting Actionable Data with Google Analytics
Resources available

Learn more about collecting actionable data.

Collecting Actionable Data with Google Analytics - Learning Outcomes

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Creating an Account

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Understanding Your Account Structure

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Setting Up Basic Filters

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Setting Up Goals and Ecommerce

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Collecting Campaign Data

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Lesson Summary

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Module 4
Navigating Google Analytics Reports
Resources available

Learn more about navigating Google Analytics reports.

Navigating Google Analytics Reports - Learning Outcomes

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Reporting Overview

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Audience Reports

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Acquisition Reports

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AdWords Reports

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Behavior Reports

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Custom Reports and Dashboards

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Lesson Summary

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Module 5
Navigating Conversions Reports
Resources available

Learn more about navigating conversions reports.

Navigating Conversion Reports - Learning Outcomes

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Goal Flow Report

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Ecommerce Reports

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Multi-Channel Funnels Reports

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Attribution Reports

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Lesson Summary

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end of course assessment
Module 6
Understanding Data Analysis and Reports Assessment
Resources available

You must score 80% or more to pass this assessment.

Digital Analytics Fundamentals Assessment

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Understanding Data Analysis and Reports in Google Analytics

understanding data analysis and reports in google ...

Getting Started with Digital Analytics

Getting Started with Digital Analytics - Learning Outcomes

The Importance of Digital Analytics

Core Analysis Techniques

Conversions and Conversion Attribution

Creating a Measurement Plan

Lesson Summary

Understanding and Using Google Analytics Data

Understanding and Using Google Analytics Data - Learning Outcomes

How Google Analytics Works

Key Metrics and Dimensions Defined

Lesson Summary

Collecting Actionable Data with Google Analytics

Collecting Actionable Data with Google Analytics - Learning Outcomes

Creating an Account

Understanding Your Account Structure

Setting Up Basic Filters

Setting Up Goals and Ecommerce

Collecting Campaign Data

Lesson Summary

Navigating Google Analytics Reports

Navigating Google Analytics Reports - Learning Outcomes

Reporting Overview

Audience Reports

Acquisition Reports

AdWords Reports

Behavior Reports

Custom Reports and Dashboards

Lesson Summary

Navigating Conversions Reports

Navigating Conversion Reports - Learning Outcomes

Goal Flow Report

Ecommerce Reports

Multi-Channel Funnels Reports

Attribution Reports

Lesson Summary

end of course assessment

Understanding Data Analysis and Reports Assessment

Digital Analytics Fundamentals Assessment