Diploma in Strategic Management

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Modules

Topics

10-15

hours

Diploma in Strategic Management Resource Documents
section 1: introduction to strategic management an...
Module 1
Introduction to Strategic Management
Resources available

Learn more about the mission statement and how it is used as a way of communicating the purpose of the organization both to the employees of the company and its customers and suppliers. Mission statements are normally short and simple statements and can change as the company changes.

Learning Outcomes

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Defining Strategic Management

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Strategic Management - The Mission Statement

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Strategic Management - Growth Strategies

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Lesson Summary

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Module 2
Understanding Corporate Strategy
Resources available

Learn how corporate strategy is based on top management of a company knowing where the organisation is today, where they want it to be and what is needed to get there. Learn more about operating decisions and strategic decisions, when they should be used and their limitations.

Learning Outcomes

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Strategic Management - Dependency Reduction Strategies

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Strategic Management - Mergers and Joint Ventures

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Strategic Management - Comparison of Operating and Strategic Decisions

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Lesson Summary

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Module 3
Business Strategy - Experience Curves and Doom Loops
Resources available

The experience curve is an idea developed by the Boston Consulting Group (BCG) in the mid-1960s. The strategic implications of the experience curve are that being market leader is a valuable asset that a firm relinquishes at its peril. Learn how the Doom Loop occurs in a company when a superficial solution to a problem is chosen, without an understanding of the underlying problem.

Learning Outcomes

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Introduction to Business Strategy

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Strategic Management - Experience Curves

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Strategic Management - Doom Loops

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Lesson Summary

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Module 4
Introduction to the Decision Making Process in Strategic Management
Resources available

In this module you will learn more about strategic flexibility and its role in strategic management. You will learn about the decision making process and the internal and external methods of analysis in strategic management. Finally, you will learn about the four main activities of learning organizations.

Learning Outcomes

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Strategic Management - Decision Making Process

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Strategic Management - Internal and External Analysis

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The Learning Organization

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Lesson Summary

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Module 5
More about the Decision Making Process and Corporate Planning
Resources available

In this module you will learn about Mintzberg's Modes of Strategic Decision Making and how to implement them. You will learn about aspects of corporate planning and study a conceptual model of corporate planning, with examples throughout.

Learning Outcomes

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Modes of Strategic Decision Making

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Corporate Planning

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Conceptual Model of Corporate Planning

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Lesson Summary

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Module 6
Introduction to the 7-S Framework
Resources available

In this module you see how organizations can change by implementing the 7-S Framework from McKinsey. You will study in detail the role of each component of the 7-S Framework.

Learning Outcomes

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Change within Organizations

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The 7-S Framework - Part 1

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The 7-S Framework - Part 2

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Lesson Summary

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Module 7
Diploma in Strategic Management - First Assessment
Resources available

You must score 80% or more to pass this assessment.

Diploma in Strategic Management - First Assessment

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section 2: implementing strategic management and c...
Module 8
Introduction to Implementing Strategy
Resources available

In this module learn more about strategic implementation, who will carry out the strategic plan, and what should be done to to align the company’s operations in the new direction. You will also learn more about horizontal and vertical integration, and diversification and synergy.

Learning Outcomes

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Introduction to Implementing Strategy

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Different Functions in Implementing Strategy

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Understanding Classification and Diversification

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Lesson Summary

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Module 9
Diversification and Synergy
Resources available

In this module you will learn about diversification and synergy, in particular production synergy, marketing synergy, financial synergy and organisation synergy. You will also learn about mergers and acquisitions, and the steps in the screening process.

Learning Outcomes

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Understanding Synergy & The Screening Process

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Evaluation and Control Process

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Lesson Summary

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Module 10
Evaluation of Strategy
Resources available

In this module you will learn more about the five-step model in the evaluation and control process. You will learn about the steps in a Strategy Audit, and the guidelines for proper control of strategic planning implementation.

Learning Outcomes

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Introduction to Evaluation and Control

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Measurement of Performance

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Strategy Audit

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Lesson Summary

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Module 11
Introduction to Corporate Strategy
Resources available

In this module you will learn about the types of strategy in Corporate Strategy, namely, Directional strategy, Portfolio strategy and Parenting strategy. You will also learn about relative cost advantage and competitive strategy.

Learning Outcomes

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Introduction to Corporate Strategy

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Different Types of Strategy

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Relative Cost advantage and Competitive Strategy

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Lesson Summary

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Module 12
Businesses Matrices – BCG Matrix and GE Matrix
Resources available

In this module you will learn more about the Boston Consulting Group's Growth-Share Matrix and its elements: Fragmented, Specialization, Stalemate and Volume.

Learning Outcomes

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Introduction to the Boston Consulting Group's Growth-Share Matrix

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Using the BCG Growth-Share Matrix

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Modified BCG Growth-Share Matrix

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Lesson Summary

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Module 13
Businesses Matrices – McKinsey Matrix and Shell Matrix
Resources available

In this module you will learn more about the McKinsey Matrix and Shell's Directional Policy Matrix. You will learn how to apply these matrices by following examples.

Learning Outcomes

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Introduction to the GE Matrix

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Other Matrices: McKinsey and Shell - Part 1

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Other Matrices: McKinsey and Shell - Part 2

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Lesson Summary

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Module 14
Diploma in Strategic Management - Second Assessment
Resources available

You must score 80% or more to pass this assessment.

Diploma in Strategic Management - Second Assessment

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end of course assessment
Module 15
Diploma in Strategic Management - Final Assessment
Resources available

You must score 80% or more to pass this assessment.

Diploma in Strategic Management - Final Assessment

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Diploma in Strategic Management

section 1: introduction to strategic management an...

Introduction to Strategic Management

Learning Outcomes

Defining Strategic Management

Strategic Management - The Mission Statement

Strategic Management - Growth Strategies

Lesson Summary

Understanding Corporate Strategy

Learning Outcomes

Strategic Management - Dependency Reduction Strategies

Strategic Management - Mergers and Joint Ventures

Strategic Management - Comparison of Operating and Strategic Decisions

Lesson Summary

Business Strategy - Experience Curves and Doom Loops

Learning Outcomes

Introduction to Business Strategy

Strategic Management - Experience Curves

Strategic Management - Doom Loops

Lesson Summary

Introduction to the Decision Making Process in Strategic Management

Learning Outcomes

Strategic Management - Decision Making Process

Strategic Management - Internal and External Analysis

The Learning Organization

Lesson Summary

More about the Decision Making Process and Corporate Planning

Learning Outcomes

Modes of Strategic Decision Making

Corporate Planning

Conceptual Model of Corporate Planning

Lesson Summary

Introduction to the 7-S Framework

Learning Outcomes

Change within Organizations

The 7-S Framework - Part 1

The 7-S Framework - Part 2

Lesson Summary

Diploma in Strategic Management - First Assessment

Diploma in Strategic Management - First Assessment

section 2: implementing strategic management and c...

Introduction to Implementing Strategy

Learning Outcomes

Introduction to Implementing Strategy

Different Functions in Implementing Strategy

Understanding Classification and Diversification

Lesson Summary

Diversification and Synergy

Learning Outcomes

Understanding Synergy & The Screening Process

Evaluation and Control Process

Lesson Summary

Evaluation of Strategy

Learning Outcomes

Introduction to Evaluation and Control

Measurement of Performance

Strategy Audit

Lesson Summary

Introduction to Corporate Strategy

Learning Outcomes

Introduction to Corporate Strategy

Different Types of Strategy

Relative Cost advantage and Competitive Strategy

Lesson Summary

Businesses Matrices – BCG Matrix and GE Matrix

Learning Outcomes

Introduction to the Boston Consulting Group's Growth-Share Matrix

Using the BCG Growth-Share Matrix

Modified BCG Growth-Share Matrix

Lesson Summary

Businesses Matrices – McKinsey Matrix and Shell Matrix

Learning Outcomes

Introduction to the GE Matrix

Other Matrices: McKinsey and Shell - Part 1

Other Matrices: McKinsey and Shell - Part 2

Lesson Summary

Diploma in Strategic Management - Second Assessment

Diploma in Strategic Management - Second Assessment

end of course assessment

Diploma in Strategic Management - Final Assessment