In this module, The Rise of Social Media, students will learn about what social media is and how it has grown. Students will start by learning what social media is and what types of social media platforms exist, from blogs to image sharing, social networks, social book-marketing, video sharing, podcasts, and social news. By completing this module, students will have an understanding of where social media came from and what it is.

In this module, Conducting Market Analysis, students will learn to conduct market analysis. Students will begin by learning about the readiness assessment, which will allow them to gauge how ready the organization is to adopt social media. We will then look at segmentation, targeting, and positioning, or STP analysis. By completing this module, students will understand how to conduct a market analysis.

In this module, Auditing Social Media, students will learn about auditing social media, social listening tools, and get an example of grading tools. This module will discuss the importance of social media auditing to provide a snapshot of where your organization stands in its current social media capacity and performance. By completing this module, students will understand the process of auditing social media.

In this module, Setting Goals and Selecting Platforms, students will learn about how corporate culture relates to social media, how the goals of social media can be used to further the goals of the business, and the various types of social media platforms that you will work with as a social media strategist. By completing this module, students will understand how to set goals and select platforms for social media campaigns.

In this module, Wide-Area Networks, students will learn about the social media policy, context for social media policy, and utilizing content. Students will also learn about the Creative Commons, a nonprofit organization that facilitates free and easy-to-use copyright licenses that provide the public with a way to share and use protected content. By completing this module, students will be able to understand what wide-area networks are and how to use them.

In this module, Integrating Marketing Strategies, students will learn about brand marketing, including, contests, promotions, Google keyword planner, keyword selection, and where to use keywords. Brands encompass the identity of a company and its products and services as well as reflecting the personality of the company. Students will learn how this personality ties in with social media marketing strategies.

In this module, Developing Effective Content, students will learn about content marketing on social media, branded vs general content, content development, and trending content. Knowing how to best leverage content on social media means you'll understand how to make the most of your content to reach your goals. By completing this module, students will understand how to develop effective content.

In this module, Understanding the Popular Platforms, students will learn about understanding the popular platforms, WordPress blogs, using Facebook, YouTube, creating a YouTube channel, uploading a video, Google+, advertising on Google+, LinkedIn, the business side of LinkedIn, Twitter, and advertising on Twitter. By completing this module, students will understand the popular social media platforms that are used.

In this module, Launching Successful Campaigns, students will learn about traditional website advertising, social media contests, online contests, social media documentation and schedules, editorial calendar tool, project management software, the performance dashboard tool, and the social media management tool. By completing this module, students will understand how to launch successful campaigns on social media.

In this module, Managing the Community, students will learn about the community manager role, creating a response community, importance of voice consistency, three personality musts, social media to build community, and Pinterest. Building and managing a community successfully isn't easy, but if done right it can provide a brand with a loyal customer base.

In this module, Providing Customer Service, students will learn about organizational customer service, examples of feedback, and marketing personas that are used to help companies better understand their target market. Students will also learn about social media triage and online versus personal interactions. By completing this module, students will understand the process of using social media to provide customer service.

In this module, students will learn about checking and understanding social media analytics. This module also covers gathering and analyzing statistics related to social media to better understand your audience engagement, goal value, and Google analytics. By completing this module students will have a better understanding of the how and why of social media analytics.

In this module, The Social Media Strategist Career, students will learn in more depth about what a career as a social media strategist entails. With social media on the rise, understanding how to navigate the new, digital frontier with purpose will provide students with an edge in this new job market. By completing this module, students will understand the social media strategist career path.