Sign-up today to join over 9 million learners already on ALISON:

Diploma in Marketing Management


Diploma in Marketing Management
Diploma in Marketing Management

Learn about marketing management and marketing research techniques.


Join 2,531 other students.

Course Description

The free online course Diploma in Marketing Management provides a broad overview of marketing and marketing management. It also discusses ways to capture marketing insights in order to aid marketers in making decisions about their products or services.

The course begins by introducing you to the process of marketing and core marketing concepts. You will learn about the marketing of products and services and how they differ. You will also learn about the theory behind modern marketing and how it has evolved over the years. Next, you will be introduced to competitor analysis and its important features. You will learn about marketing objectives, strategies, PESTEL framework, SWOT analysis and how they can be used in marketing.This course will also teach you the ways of doing competition and customer analyses.

Next, you will be introduced to the marketing information system and its essential components and how it is used by marketers. You will also learn about the marketing research process, different types of marketing research and how it is used to capture marketing insights.

Finally, you will learn different ways in which marketing research can be approached. You will learn about measurement, scaling and how they are used in marketing research. You will also get introduced to the process of sampling and the features of different sampling techniques. You will also learn how data is collected and prepared in order to be ready for analysis and data analysis methods.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Having completed this course you will be able to:
- Define the process and function of marketing.
- Describe how the marketing process works.
- Discuss core marketing concepts.
- Discuss examples of good and bad marketing.
- Discuss how marketing of services differs from marketing of goods.
- Discuss how marketing theory has evolved up until today.
- Discuss limitations and criticisms of marketing theory.
- Discuss important features of competitor analysis.
- Describe the objectives of marketing.
- Describe ways to analyse a company’s marketing strategy.
- Discuss different strategies for marketing.
- Discuss the different factors of the PESTEL framework.
- Discuss SWOT Analysis.
- Describe what is involved in competitive analysis.
- Define a marketing information system.
- Describe the components of a marketing information system.
- Describe the marketing research process.
- Describe the Marketing Decision Problem.
- Describe the Marketing Research Problem.
- Discuss different types of marketing research.
- Discuss exploratory research methods and techniques.

Share This Course!






Manage a Group of Learners
Course Rating (By Learners): 4 stars based on 26 votes
Course Title: Diploma in Marketing Management
Course #: 1009
Course Publisher: NPTEL
Course Category: 25
Content Origin:
Course Description: The free online course Diploma in Marketing Management provides a broad overview of marketing and marketing management. It also discusses ways to capture marketing insights in order to aid marketers in making decisions about their products or services.

The course begins by introducing you to the process of marketing and core marketing concepts. You will learn about the marketing of products and services and how they differ. You will also learn about the theory behind modern marketing and how it has evolved over the years. Next, you will be introduced to competitor analysis and its important features. You will learn about marketing objectives, strategies, PESTEL framework, SWOT analysis and how they can be used in marketing.This course will also teach you the ways of doing competition and customer analyses.

Next, you will be introduced to the marketing information system and its essential components and how it is used by marketers. You will also learn about the marketing research process, different types of marketing research and how it is used to capture marketing insights.

Finally, you will learn different ways in which marketing research can be approached. You will learn about measurement, scaling and how they are used in marketing research. You will also get introduced to the process of sampling and the features of different sampling techniques. You will also learn how data is collected and prepared in order to be ready for analysis and data analysis methods.
License: This course is available from NPTEL OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 17th Nov 2016
Content  
Course Duration (Avg Learner): 6-10 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level: Third Level
Validation: Level 6
ALISON Testing: Yes
Certification Availability
PDF Download: No
Parchment: Yes
Framed Certification: Yes

Study for Free at Your Own Pace! Start This Course

More Comments and Reviews >>

Study for Free at Your Own Pace! Start This Course

Free, Online Diploma in Marketing Management Course.