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Bing Ads - Advanced Features and the Ads Editor Course


Bing Ads - Advanced Features and the Ads Editor
Bing Ads - Advanced Features and the Ads Editor

Learn how to improve search engine optimisation using Bing Ads' advanced features and the Ads Editor.


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Course Description

This free online course Bing Ads - Advanced Features and the Ads Editor will help you to gain an insight into the advanced settings available on the Bing Ads network. The course will look at the different adaptable elements which could improve your ad’s efficiency, it also talks you through the Bing Ads Editor.

First, you will be introduced to the advanced features available on Bing Ads. You will learn about the different types of ad extensions which you can utilize, and you will look at the effective use of dynamic text. You will be made aware of the importance of accurate ad content, and learn how to use campaign exclusions.

Finally, you will look at how to optimise your Bing ad. In particular, you will study how to analyse report information from Bing to improve your ad’s CTR and conversions. You will also learn how to use the Bing Ads Editor to efficiently manage your Bing Ads campaigns.

This course will be of interest to anyone who wishes to learn more about search engine optimisation in order to improve their website’s results. It will also be of interest to anyone looking to increase their knowledge of Bing Ads' advanced features.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Having completed this course you will be able to:
- Describe ad extensions.
- Explain dynamic text.
- Discuss content ads.
- Explain campaign exclusions.
- Discuss the different types of Bing Ads reports available.
- Explain how to optimize a campaign.
- Discuss the Bing Ads Editor.
- Explain the Bing Ads Partner Support.

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Course Rating (By Learners): 5 stars based on 1 votes
Course Title: Bing Ads - Advanced Features and the Ads Editor
Course #: 1071
Course Publisher: Channel 9
Course Category: 9
Content Origin:
Course Description: This free online course Bing Ads - Advanced Features and the Ads Editor will help you to gain an insight into the advanced settings available on the Bing Ads network. The course will look at the different adaptable elements which could improve your ad’s efficiency, it also talks you through the Bing Ads Editor.

First, you will be introduced to the advanced features available on Bing Ads. You will learn about the different types of ad extensions which you can utilize, and you will look at the effective use of dynamic text. You will be made aware of the importance of accurate ad content, and learn how to use campaign exclusions.

Finally, you will look at how to optimise your Bing ad. In particular, you will study how to analyse report information from Bing to improve your ad’s CTR and conversions. You will also learn how to use the Bing Ads Editor to efficiently manage your Bing Ads campaigns.

This course will be of interest to anyone who wishes to learn more about search engine optimisation in order to improve their website’s results. It will also be of interest to anyone looking to increase their knowledge of Bing Ads' advanced features.
License: This course is available from Channel 9 OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 30th January 2017
Content  
Course Duration (Avg Learner): 2-3 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level: Third Level
Validation: Level 6
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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Free, Online Bing Ads - Advanced Features and the Ads Editor Course.