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Applied Psychology - Introduction to Consumer Behavior

Applied Psychology - Introduction to Consumer Behavior

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3

Modules

17

Topics

1.5-3

hours

consumer behavior
Module 1
Introduction to Consumer Behavior
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Learn more about the psychology of consumer behavior. You will be introduced to the study of Consumer Behavior- how it developed, its applications and the importance of studying it.

Introduction to Consumer Behavior - Learning Outcomes

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Introduction to Consumer Behavior - Defining Consumer Behavior

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Introduction to Consumer Behavior - The Nature and Scope of Consumer Behavior

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Introduction to Consumer Behavior - Buyer Roles

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Application of Consumer Behavior - Marketing Environments and Segmenting the Market

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Application of Consumer Behavior - Marketing Strategies and the 4 Ps

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The Study of Consumer Behavior - Importance, Evolution and its Interdisciplinary Nature

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Introduction to Consumer Behavior - Lesson Summary

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Module 2
Introduction to the Consumer Decision Process
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In this module, you will learn about the art of problem solving. You will be introduced to the consumer decision making process and you will learn about the stages involved in the process.

Introduction to the Consumer Decision Process - Learning Outcomes

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Introduction to Consumer Decision Making - Problem Solving

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Consumer Decision Making - Types of Problem Solving - EPS, LPS & RPS

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Consumer Decision Making - Buyer Roles

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Consumer Decision Making Process - Stage I

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Consumer Decision Making Process - Stages II & III

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Consumer Decision Making Process - Stages III, IV & V

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Introduction to the Consumer Decision Process - Lesson Summary

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course assessment: Applied Psychology - Introduction to Consumer Behavior
Module 3
Course assessment
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Applied Psychology - Introduction to Consumer Behavior - Final Assessment

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