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Knowing the Difference between an Idea and an Opportunity


Knowing the Difference between an Idea and an Opportunity
Knowing the Difference between an Idea and an Opportunity

Learn how to recognise the difference between an idea and an opportunity.


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Course Description

Building a successful business demands lots of qualities in an entrepreneur. Examples are the skill to see and recognise where improvements can be made, and knowing when help is needed to look after certain aspects of a business. In this free online course, Tom Byers, a professor at Stanford University, sets out to distinguish between good and not so good entrepreneurs based on the decisions or principles they adhered to during the initial growth phase of their start-up companies. In particular, he reviews the importance of being able to distinguish between an idea and an opportunity. Entrepreneurs generate many ideas but only some become real opportunities for their business. He discusses how a business can get into a good marketing position and get over the chasm from being a small company to a worldwide phenomenon. He also explains how success is often a partnership between ideas and opportunities which work together to bring the final product to fruition. This course will be of great interest to entrepreneurs looking for some guidance on building their own start-up business and to all business professionals who would like a new look at important factors which are not always considered when running a successful business.

Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning outcomes: - Understanding of considerations of building a company; - Examine what traits are needed to be a successful entrepreneur; - What a marketing model can achieve in the case of a start-up company.


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Module Title
Module 1: Knowing the Difference between an Idea and an Opportunity
Module 2: Difference between an Idea and an Opportunity Assessment

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Course Rating (By Learners): 4 stars based on 26 reviews
Course Title: Knowing the Difference between an Idea and an Opportunity
Course #: 482
Course Publisher: Stanford
Course Category: 9
Content Origin:
Course Description: Building a successful business demands lots of qualities in an entrepreneur. Examples are the skill to see and recognise where improvements can be made, and knowing when help is needed to look after certain aspects of a business. In this free online course, Tom Byers, a professor at Stanford University, sets out to distinguish between good and not so good entrepreneurs based on the decisions or principles they adhered to during the initial growth phase of their start-up companies. In particular, he reviews the importance of being able to distinguish between an idea and an opportunity. Entrepreneurs generate many ideas but only some become real opportunities for their business. He discusses how a business can get into a good marketing position and get over the chasm from being a small company to a worldwide phenomenon. He also explains how success is often a partnership between ideas and opportunities which work together to bring the final product to fruition. This course will be of great interest to entrepreneurs looking for some guidance on building their own start-up business and to all business professionals who would like a new look at important factors which are not always considered when running a successful business.
License: This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 10 August 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Gillian Castellino
    Gillian Castellino Australia This course is a great taster for anyone considering entrepreneurship as a career path 2015-03-12 04:03:33
  • Francisco Javier Morales
    Francisco Javier Morales Mexico Excelente curso... 2015-02-17 05:02:29
  • Axel Chamson
    Axel Chamson Brazil Excellent. Focused on a few but very helpful key concepts for entrepreneurs. 2015-01-14 16:01:42
  • daniela salazar
    daniela salazar Bolivia Certainly an interesting course with good foundation for development and to put into practice. 2014-12-30 22:12:43
  • Oscar Enrique
    Oscar Enrique Chile A nice experience, and very good to put it into practice 2014-12-16 22:12:20
  • Keletso Motshabi
    Keletso Motshabi South Africa Very interesting insights on business 2014-12-12 10:12:57
  • Gerardo Morales
    Gerardo Morales [[]] Great 2014-12-04 02:12:02
  • Ella Bennett
    Ella Bennett United States of America Good Course. I learned a lot of things that I will keep in mind. 2014-10-22 18:10:38
  • Dwight Flow
    Dwight Flow Trinidad and Tobago It was great 2014-09-18 16:09:52
  • Ricardo Villegas
    Ricardo Villegas Colombia Very interesting!! 2014-08-21 20:08:36
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