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Understanding Data Analysis and Reports in Google Analytics Course


Understanding Data Analysis and Reports in Google Analytics
Understanding Data Analysis and Reports in Google Analytics

Learn more about data analysis and reports.


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Course Description

This follow-on course takes you deeper into the workings of Google Analytics and provides comprehensive training for marketers and data analysts seeking to understand the core principles of digital analytics and how to improve web site performance through better data measurement. Google Analytics is a service offered by Google that generates detailed statistics about a web site's traffic and sources and it also measures conversions and sales. It can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. In this free online course you will be guided on how to build an effective measurement plan and what the best practices for collecting actionable data are. You will learn about key digital measurement concepts, terminology and analysis techniques, and the role of reports in Google Analytics, with specific examples for evaluating your digital marketing performance. This course will be of great interest to all marketing and data analysis professionals who would like a better understanding of how data analysis can improve web site performance, and to all learners who would like to learn more about Google Analytics.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Having completed this course the learner will be able to:
- Describe an overview of today’s digital measurement landscape;
- Describe how to build an effective measurement plan;
- Define best practices for collecting actionable data;
- Describe key digital measurement concepts, terminology and analysis techniques
- Navigate Google Analytics reports with specific examples for evaluating your digital marketing performance.

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Course Rating (By Learners): 4 stars based on 74 votes
Course Title: Understanding Data Analysis and Reports in Google Analytics
Course #: 710
Course Publisher: Google
Course Category: 1
Content Origin:
Course Description: This follow-on course takes you deeper into the workings of Google Analytics and provides comprehensive training for marketers and data analysts seeking to understand the core principles of digital analytics and how to improve web site performance through better data measurement. Google Analytics is a service offered by Google that generates detailed statistics about a web site's traffic and sources and it also measures conversions and sales. It can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. In this free online course you will be guided on how to build an effective measurement plan and what the best practices for collecting actionable data are. You will learn about key digital measurement concepts, terminology and analysis techniques, and the role of reports in Google Analytics, with specific examples for evaluating your digital marketing performance. This course will be of great interest to all marketing and data analysis professionals who would like a better understanding of how data analysis can improve web site performance, and to all learners who would like to learn more about Google Analytics.
License: Not for download or distribution.
Release Date: 24th March 2014
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Shikhar Jiwrajka
    Shikhar Jiwrajka India The course here is very informative. It helps a lot. It is not your bookish education, but practical knowledge what will help you in daily life. Hats off to whoever has designed this course. Have also recommended this site to few of my friends. Thank you Alison :) 2017-02-05 00:02:10
  • Simon Gifford
    Simon Gifford Spain This is pretty good and gives you the basics plus a little more. 2016-07-13 10:07:43
  • Rozlon Bradley
    Rozlon Bradley United States of America Initially I started the Google Analytics course, but realized that I first need to get a better understanding of what Digital Analytics was. This course was very good it helped me get a better understanding of Digital Analytics and how businesses you digital analytics to understand the customer, the products that they are selling, how the internet has impacted businesses, and the importances of have a clearly define business objective. 2015-10-25 17:10:04
  • Paul Anning
    Paul Anning Spain An excellent course giving a firm knowledge of Google Analytics to build upon, however, this course is in no way a 1-2 hour course as described in the description! The videos themselves run for approx. 4+ hours, and that is without taking any notes. I would thoroughly recommend this course. It is instructional and in-depth and useful for data analysists, digital marketers and anyone who really wants their AdWords campaigns to perform well. 2015-03-13 10:03:18
  • Susan Saunders
    Susan Saunders United States of America ....Thought that the course was pretty self explanatory and thoroughly quick, enjoy the video segment on understanding Google analytic and what the account is used for in business. Simply a logical way for group data business... 2014-11-17 19:11:43
  • Cindy Forehand
    Cindy Forehand United States of America Great information. I will be back to review when needed. 2014-08-22 23:08:35
  • Adedamola Onasile
    Adedamola Onasile Nigeria This course has given me a good insight on Google reporting and also how to create one. The necessary data to give a good ROI or output. 2014-06-09 11:06:50
  • Samuel Olubi
    Samuel Olubi Nigeria Well i own a blog and i'm very much interested in the development of the blog. Google Analytics Course will help to broaden and sharpen me on the tools and skills needed to further hasten the growth and development of the site. Google Analytics Course will also help me become an SEO (Search Engine Optimisation) expert 2014-03-26 21:03:08
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