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Understanding Your Customers to Drive Sales


Understanding Your Customers to Drive Sales
Understanding Your Customers to Drive Sales

Learn about understanding your customers to drive product sales.


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Course Description

Tien Tzuo is Chief Strategy Officer with Salesforce.com, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues. He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. Businesses must also provide a post-sales service to customers. This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.

Certification

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Learning Outcomes

Learning outcomes: - Understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues; - Learn that when designing a complex product a business should create a layered product, that allow customers choose how complex the functionality of the product should be; - Understand why businesses must serve the customer by providing a free trial of the product;


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Module Title
Module 1: Understanding Your Customers to Drive Sales
Module 2: Understanding Your Customers Assessment

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Course Rating (By Learners): 4 stars based on 76 reviews
Course Title: Understanding Your Customers to Drive Sales
Course #: 427
Course Publisher: Stanford
Course Category: 9
Content Origin:
Course Description: Tien Tzuo is Chief Strategy Officer with Salesforce.com, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues. He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. Businesses must also provide a post-sales service to customers. This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.
License: This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 11 May 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Nidhal Shamsudheen
    Nidhal Shamsudheen India It was a really informative course. 2015-06-22 07:06:09
  • Robert Rodrigues
    Robert Rodrigues Canada Good course. It was very high level and only scratched the surface on some key topics. It would have been helpful to introduce specifics of tools used for sales pre and post metrics. A few side by side illustrations (tables, graphs, exerts) would add more value to the lesson. Overall, I consider this a good lecture on traditional sales and marketing techniques prior to the internet Vs. todays age of information reach. 2015-06-10 05:06:47
  • Ruth Angelica Caparros
    Ruth Angelica Caparros Philippines Basic in a short course. Sufficient. 2015-06-05 16:06:17
  • Boluwatife Adisa-Simon
    Boluwatife Adisa-Simon Nigeria This short course is very useful for companies who would like to maximise their online presence for greater returns. 2015-05-27 16:05:59
  • Alison Chiwara
    Alison Chiwara United Kingdom Brilliance at its best 2015-05-18 18:05:51
  • Alison Chiwara
    Alison Chiwara United Kingdom Excellent presentation and easy to follow 2015-05-16 10:05:08
  • Alison Chiwara
    Alison Chiwara United Kingdom It was very insightful as often sales people are creative as opposed to methological so food for thought 2015-05-16 10:05:12
  • Franklyn Efe
    Franklyn Efe Nigeria It shared light on the areas of marking and selling that needs human presence and how best to get a marginal control of what is going on in the market with regards to your own product. Really nice 2015-05-15 15:05:03
  • Alison Chiwara
    Alison Chiwara United Kingdom It has an amazing to find out in sales we often miss the fundamental ingredients understanding who your customer is and what you can do for them and truly marketing cleverly 2015-05-06 00:05:11
  • Kamran Sabir
    Kamran Sabir United Kingdom Excellent learning tool 2015-04-29 15:04:33
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