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Understanding Your Customers to Drive Sales Course


Understanding Your Customers to Drive Sales
Understanding Your Customers to Drive Sales

Learn about understanding your customers to drive product sales.


Join 12,001 other students.

Course Description

Tien Tzuo is Chief Strategy Officer with Salesforce.com, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues. He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. Businesses must also provide a post-sales service to customers. This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.

CERTIFICATION

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LEARNING OUTCOMES

Learning outcomes:
- Understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues;
- Learn that when designing a complex product a business should create a layered product, that allow customers choose how complex the functionality of the product should be;
- Understand why businesses must serve the customer by providing a free trial of the product;

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Course Rating (By Learners): 4 stars based on 95 votes
Course Title: Understanding Your Customers to Drive Sales
Course #: 427
Course Publisher: Stanford
Course Category: 9
Content Origin:
Course Description: Tien Tzuo is Chief Strategy Officer with Salesforce.com, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues. He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. Businesses must also provide a post-sales service to customers. This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.
License: This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 11 May 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Richard Northrup
    Richard Northrup United States of America It was very insightful and keep me listening. 2016-06-05 15:06:36
  • Claire Meyer
    Claire Meyer United States of America Very informative! It would be more helpful if some text or reading material was added 2016-05-13 04:05:04
  • Crystal Mealor
    Crystal Mealor Australia This is very good if you are wanting to find out exactly what to do when selling online. Very insightful! 2016-02-29 06:02:48
  • Tim Vance
    Tim Vance Canada Thank you for the insight of a proven subject matter expert. 2016-02-29 01:02:07
  • Karina Aurylaitė
    Karina Aurylaitė Lithuania Great course! Though may be hard to apply if not coming with software as a product. 2016-02-17 08:02:50
  • Rita Kotecha
    Rita Kotecha Sweden The course is of relevance for teams doing sales or client facing role. I learnt quite a few points. But will look for more on Metrics driven sales model. 2015-12-29 10:12:59
  • Carla Ruiz
    Carla Ruiz United States of America I work as a sales representative and this course was excellent to have more knowledge about how to interact with the customers and the importance of a face to face service deliver for an increase of sales goals. 2015-10-31 02:10:32
  • James Ainsworth
    James Ainsworth United Kingdom It was particularly relevant as I am working for a software based company, so to understand in better detail from someone who had been there the needs of our customer base was very useful. 2015-10-26 12:10:42
  • Susan Scott
    Susan Scott Ireland I found this course to be most informative. Although it is a different model of product I will be selling, I can still use the methods given. 2015-10-22 20:10:31
  • Adam Cummings
    Adam Cummings Australia Great course 2015-10-18 11:10:55
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Free, Online Understanding Your Customers to Drive Sales Course.