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Marketing Success for Your Business


Marketing Success for Your Business
Marketing Success for Your Business

How to use marketing to drive your business growth.


Join 5,294 other students.
Marketing Success for Your Business Course
4 62

Course Description

Jeffrey Housenbold is president and CEO of Shutterfly which provides a full range of products and services that enable consumers to manage their digital photos. Housenbold has a successful track record of building online consumer franchises by combining commerce and community. In this free online course he discusses how entrepreneurial thinking can lead to the success of a business. You will examine how he has made Shutterfly into a market leader and you will also learn when not to listen to market research. He gives important tips on being successful in any business and how you should keep innovating to stay ahead. This course will appeal to business professionals who would like to gain from the insights and ideas of a leading entrepreneur, and to students and anyone with an interest in how to make a business successful.

Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning outcomes for this course: - Learn how entrepreneurship is mostly a state of mind; - See how merging community with commerce was the winning ticket in business online; - Understand how new technologies are the key to solving marketing’s oldest problems; - Examine how Jeff Housenbold repositioned Shutterfly from photofinishing to personal publishing; - Learn about the mix of skills and attitude that is sought after in the search for talented employees; - How to survive in a competitive marketplace by differentiating yourself on the product shelf and providing real innovation; - The importance of doing research, but not letting your customers tell you what to build; - Why an old fashioned business like photo printing is surviving and thriving in electronic media; - Learn valuable pieces of advice for being successful in any business;


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Course Rating (By Learners): 4 stars based on 62 reviews
Course Title: Marketing Success for Your Business
Course #: 392
Course Publisher: Stanford
Course Category: 9
Content Origin:
Course Description: Jeffrey Housenbold is president and CEO of Shutterfly which provides a full range of products and services that enable consumers to manage their digital photos. Housenbold has a successful track record of building online consumer franchises by combining commerce and community. In this free online course he discusses how entrepreneurial thinking can lead to the success of a business. You will examine how he has made Shutterfly into a market leader and you will also learn when not to listen to market research. He gives important tips on being successful in any business and how you should keep innovating to stay ahead. This course will appeal to business professionals who would like to gain from the insights and ideas of a leading entrepreneur, and to students and anyone with an interest in how to make a business successful.
License: This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 02 April 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: None
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

Study for Free at Your Own Pace! Start This Course

  • Derrylee Martin-Rankin
    Derrylee Martin-Rankin Cayman Islands Being smart with marketing ensures the success of my business by attracting more customers, and keeping them coming back. 2015-07-23 20:07:35
  • Dori Port
    Dori Port Malta A quick and smart insights how to differentiate your business and beat your competitors. Interesting and informative. 2015-07-15 10:07:28
  • Rodney Fisher
    Rodney Fisher Philippines I thought this was very informative, very clear and extremely beneficial, I loved it 2015-07-15 05:07:37
  • Angela Tunstall
    Angela Tunstall United States of America I enjoyed this course 2015-06-08 20:06:16
  • shafici aadan ali abdi
    shafici aadan ali abdi Uganda Marketing is more than advertising and selling your products. Marketing addresses all aspects of growing your customer base, and the more you know, the more successful your marketing and your business will be 2015-05-14 18:05:53
  • Paulette Powell
    Paulette Powell Jamaica I am very pleased to have completed this course on Marketing Success. It has helped me to analyze my business strategies and marketing skills therefore maximizing the potential for growth and profitability. 2015-04-12 05:04:35
  • Tanya Rust
    Tanya Rust United States of America I enjoyed the course and found it to be very informative. The lessons learned can be adapted into my current position. thank you for this opportunity. 2015-03-04 14:03:42
  • Alan Van Rensburg
    Alan Van Rensburg Ireland highly recommended and will stand out on any CV 2015-02-28 15:02:21
  • Alan Van Rensburg
    Alan Van Rensburg Ireland I think marketing success is key to all business models . This course was very informative and helps you to upskill especially in areas that may be new to you . I now have the tools to challenge my next job . 2015-02-28 15:02:23
  • Nadim Chammas
    Nadim Chammas United States of America Good speaker, real inspiring. 2015-02-24 21:02:51
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