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Marketing Success for Your Business Course


Marketing Success for Your Business
Marketing Success for Your Business

How to use marketing to drive your business growth.


Join 6,739 other students.

Course Description

Jeffrey Housenbold is president and CEO of Shutterfly which provides a full range of products and services that enable consumers to manage their digital photos. Housenbold has a successful track record of building online consumer franchises by combining commerce and community. In this free online course he discusses how entrepreneurial thinking can lead to the success of a business. You will examine how he has made Shutterfly into a market leader and you will also learn when not to listen to market research. He gives important tips on being successful in any business and how you should keep innovating to stay ahead. This course will appeal to business professionals who would like to gain from the insights and ideas of a leading entrepreneur, and to students and anyone with an interest in how to make a business successful.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Learning outcomes for this course:
- Learn how entrepreneurship is mostly a state of mind;
- See how merging community with commerce was the winning ticket in business online;
- Understand how new technologies are the key to solving marketing’s oldest problems;
- Examine how Jeff Housenbold repositioned Shutterfly from photofinishing to personal publishing;
- Learn about the mix of skills and attitude that is sought after in the search for talented employees;
- How to survive in a competitive marketplace by differentiating yourself on the product shelf and providing real innovation;
- The importance of doing research, but not letting your customers tell you what to build;
- Why an old fashioned business like photo printing is surviving and thriving in electronic media;
- Learn valuable pieces of advice for being successful in any business;

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Course Rating (By Learners): 4 stars based on 70 votes
Course Title: Marketing Success for Your Business
Course #: 392
Course Publisher: Stanford
Course Category: 9
Content Origin:
Course Description: Jeffrey Housenbold is president and CEO of Shutterfly which provides a full range of products and services that enable consumers to manage their digital photos. Housenbold has a successful track record of building online consumer franchises by combining commerce and community. In this free online course he discusses how entrepreneurial thinking can lead to the success of a business. You will examine how he has made Shutterfly into a market leader and you will also learn when not to listen to market research. He gives important tips on being successful in any business and how you should keep innovating to stay ahead. This course will appeal to business professionals who would like to gain from the insights and ideas of a leading entrepreneur, and to students and anyone with an interest in how to make a business successful.
License: This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 02 April 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: None
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

Study for Free at Your Own Pace! Start This Course

  • Victor Ezike
    Victor Ezike Nigeria Great lesson! 2016-03-10 14:03:16
  • Hamisu Shehu
    Hamisu Shehu Nigeria A very brief and fine presentation with great business knowledge. 2015-12-22 19:12:21
  • Edson Matusse
    Edson Matusse Mozambique The course is important because it gives us another way of seeing the business as a marketing and sales operator. It opens our minds and helps us understanding what is important when it comes to business management and how to make the right decision when you are called for it. Very useful 2015-10-16 20:10:59
  • Anurangana Wickramasekara Rajapakshe
    Anurangana Wickramasekara Rajapakshe Sri Lanka Great course. 2015-10-02 04:10:26
  • Tremaine Barker
    Tremaine Barker United States of America Its very informative for people like me who truly believe that you have to market products well in order to see a return. 2015-09-17 03:09:50
  • Yanger Tapp
    Yanger Tapp United States of America Excellent speaker with very clever points 2015-09-15 20:09:47
  • Caleb Mitchell
    Caleb Mitchell United States of America This is a great program. 2015-08-31 19:08:45
  • Paul Precious
    Paul Precious United Kingdom Great Course. really enjoyed it! 2015-08-20 10:08:27
  • Christine Comeau
    Christine Comeau United States of America Great Information. Thanks 2015-07-31 13:07:29
  • Derrylee Martin-Rankin
    Derrylee Martin-Rankin Cayman Islands Being smart with marketing ensures the success of my business by attracting more customers, and keeping them coming back. 2015-07-23 20:07:35
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Free, Online Marketing Success for Your Business Course.