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Key Elements of Entrepreneurial Success


Key Elements of Entrepreneurial Success
Key Elements of Entrepreneurial Success

Learn about the four key elements of business success.


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Course Description

William Sahlman is one of the world’s leading authorities on entrepreneurship. As a professor at Harvard Business School, his research focuses on investment and financing decisions made in entrepreneurial ventures at all stages of their development. In this free online course, Professor Sahlman explains why the best money comes from customers not venture capitalists. He describes the key elements of an entrepreneurial venture using the example of John Osher who developed the spin toothbrush. You will learn how to achieve the greatest value by changing the relationship of these elements to one another. He identifies important factors to improve entrepreneurial success. He focuses on what drives entrepreneurs, the importance of recognising opportunity and dealing with change. He discusses how your organisation depends on great people and what to look for when hiring. This course will be of great interest to business professionals and students looking for greater knowledge and understanding of the key elements of entrepreneurial success.

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Learning Outcomes

Learning outcomes - How entrepreneurs should focus on generating income from customers rather than on raising venture capital funding; - How the entrepreneurs job is to find the investors who add rather than subtract value; - The importance of proactively searching to identify a gap in the market and then leveraging one’s experience; - Describe the four key elements of an entrepreneurial venture. - Create the greatest value by “changing the game”; - Identify the three factors that helped John Osher, the developer of the low-cost spin toothbrush to succeed; - Learn how entrepreneurship is about a way of managing opportunity pursuit, future orientation and relentless execution regardless of the resources one actually possesses; - See that entrepreneurship is about being opportunity driven: recognising opportunity in all types of circumstance; - Learn that the key to successful entrepreneurship is anticipating and dealing with change; - Explain the critical elements to observe in the process of hiring people; - Why the recruitment of good people is hard and the critical importance of fixing hiring mistakes; - State the three critical ingredients of venture success;


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Module Title
Module 1: Key Elements of Entrepreneurial Success
Module 2: Key Elements of Entrepreneurial Success Assessment

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Course Rating (By Learners): 4 stars based on 22 reviews
Course Title: Key Elements of Entrepreneurial Success
Course #: 394
Course Publisher: Stanford
Course Category: 9
Content Origin:
Course Description: William Sahlman is one of the world’s leading authorities on entrepreneurship. As a professor at Harvard Business School, his research focuses on investment and financing decisions made in entrepreneurial ventures at all stages of their development. In this free online course, Professor Sahlman explains why the best money comes from customers not venture capitalists. He describes the key elements of an entrepreneurial venture using the example of John Osher who developed the spin toothbrush. You will learn how to achieve the greatest value by changing the relationship of these elements to one another. He identifies important factors to improve entrepreneurial success. He focuses on what drives entrepreneurs, the importance of recognising opportunity and dealing with change. He discusses how your organisation depends on great people and what to look for when hiring. This course will be of great interest to business professionals and students looking for greater knowledge and understanding of the key elements of entrepreneurial success.
License: This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 07 November 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: None
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • aaa
    Robby Mumba Zambia This course is a must do course for all serious entrepreneurs 2015-01-02 20:01:55
  • aaa
    Robby Mumba Zambia Good course 2015-01-02 20:01:52
  • aaa
    Robby Mumba Zambia This course is a must do one for SME's that want to thrive in business 2015-01-02 20:01:17
  • aaa
    Robby Mumba Zambia It is a very good course 2015-01-02 20:01:01
  • aaa
    Robby Mumba Zambia A very good course for upcoming SME's 2015-01-01 21:01:51
  • aaa
    Robby Mumba Zambia It is worth taking 2015-01-01 21:01:53
  • aaa
    Robby Mumba Zambia This is a very educative course and benefitial to upcoming business enterprises, especially SME's 2015-01-01 21:01:35
  • aaa
    Robby Mumba Zambia If an upcoming entrepreneur applies these key elements, his business is bound to succeed. 2015-01-01 21:01:51
  • aaa
    Matthew Giba United States of America It was insightful. 2014-07-14 20:07:51
  • aaa
    Elton Leon Carter United States of America Course Module: Module 1: Key Elements of Entrepreneurial Success
    Course Topic: Teams Are More Important than Individuals
    Comment: I've seen first hand how a small business can develope though strong teamwork and double its' business every quarter for three years. It was an exciting experience being part of that team which is immaged in your traing exercise. Thank you! 2012-11-29 09:11:45
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