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Preparing for the Google Analytics Individual Qualification Test Course


Preparing for the Google Analytics Individual Qualification Test
Preparing for the Google Analytics Individual Qualification Test

Prepare for the Google Analytics Individual Qulaification (IQ) test.


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Course Description

Google Analytics is a free software application available from Google that helps run websites more effectively and efficiently. It shows how visitors find and use websites so that informed website design and content decisions can be made. It can improve website performance to convert more site visitors into customers, track the performance of keywords, banner ads and other marketing campaigns, and track metrics such as revenue, average order value and e-commerce conversion rates. This free online course will help with training for the Google Analytics Individual Qualification test. The course covers topics such as installing the Google Analytics tracking code, analysing traffic sources, implementing campaign tracking and AdWords integration, e-commerce tracking, internal site searching and other topics. This course will be of great interest to learners who are preparing for the Google Analytics Individual Qualification test, and to IT professionals and business professionals who are interested in using the power of Google Analytics to greatly improve the efficiency and effectiveness of websites.

Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning outcomes: - How to install the Google Analytics Tracking code; - How to navigate around the Google Analytics interface; - How to implement campaign tracking and integrate AdWords; - How to analyze revenue metrics and custom reporting; - How to implement internal site search and event tracking;


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Course Rating (By Learners): 4 stars based on 16 reviews
Course Title: Preparing for the Google Analytics Individual Qualification Test
Course #: 411
Course Publisher: Google
Course Category: 1
Content Origin:
Course Description: Google Analytics is a free software application available from Google that helps run websites more effectively and efficiently. It shows how visitors find and use websites so that informed website design and content decisions can be made. It can improve website performance to convert more site visitors into customers, track the performance of keywords, banner ads and other marketing campaigns, and track metrics such as revenue, average order value and e-commerce conversion rates. This free online course will help with training for the Google Analytics Individual Qualification test. The course covers topics such as installing the Google Analytics tracking code, analysing traffic sources, implementing campaign tracking and AdWords integration, e-commerce tracking, internal site searching and other topics. This course will be of great interest to learners who are preparing for the Google Analytics Individual Qualification test, and to IT professionals and business professionals who are interested in using the power of Google Analytics to greatly improve the efficiency and effectiveness of websites.
License: Not for download or distribution.
Release Date: 08 November 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Ananth Palanisamy
    Ananth Palanisamy United Kingdom It is really excellent preparation course about Google Analytics. Gave all the must to know information. 2015-06-24 12:06:28
  • Mohamed Omar
    Mohamed Omar Egypt its well done 2014-03-31 08:03:47
  • Cindy Montague
    Cindy Montague South Africa Course Module: Module 1: Google Analytics Individual Qualification Test
    Course Topic: Introduction to Google Analytics
    Comment: done i 2012-05-16 15:05:44
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Free, Online Preparing for the Google Analytics Individual Qualification Test Course.