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Google Analytics Course


Google Analytics
Google Analytics

How to use Google Analytics to improve website performance.


Join 17,738 other students.

Course Description

 Google Analytics is one of the premier tools for analysing web traffic data. Whether you manage or own a small blog, or run a major international commercial website, understanding how this free tool works can be a source of great possibilities. Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and whether your website is working well for you. This course will be of great interest to anyone running a website and wishing to understand the dynamics of online marketing. The course will be useful to professionals in business and marketing, as well as to the casual learner. Understanding website traffic statistics is important in every business today and understanding this tool well, will make you a more competitive employee or entrepreneur.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Learning outcomes
- why you should link your AdWords account with a Google Analytics account;
- use Google analytics to see how well your paid keywords perform in terms of conversion rates, revenue and ROI;
- see which high traffic keywords bring high value visits and therefore budget accordingly in Adwords;
- Quickly identify problem areas in your campaigns by looking at a metric called bounce rate;
- Track sales down to the product level with Google Analytics, identify the AdWords keywords generating the most profit and refine your keyword bid amounts based on ROI calculations;
- Identify problems with your site by defining a funnel for each of your goals;
- Decide which markets to enter by using the map overlay report and see which regions;

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Course Rating (By Learners): 4 stars based on 123 votes
Course Title: Google Analytics
Course #: 383
Course Publisher: Google
Course Category: 1
Content Origin:
Course Description: Google Analytics is one of the premier tools for analysing web traffic data. Whether you manage or own a small blog, or run a major international commercial website, understanding how this free tool works can be a source of great possibilities. Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and whether your website is working well for you. This course will be of great interest to anyone running a website and wishing to understand the dynamics of online marketing. The course will be useful to professionals in business and marketing, as well as to the casual learner. Understanding website traffic statistics is important in every business today and understanding this tool well, will make you a more competitive employee or entrepreneur.
License: Not for download or distribution.
Release Date: 07 November 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: None
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 16+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Marco Hoko
    Marco Hoko Germany Quick overview, really understandable to get a first idea of the topic. 2016-07-19 11:07:56
  • Arun Raj Kumaran Krishnan
    Arun Raj Kumaran Krishnan India Easy to follow. 2016-06-25 10:06:19
  • Joyce Mensah
    Joyce Mensah United Kingdom I find it very informative and profitable 2016-06-24 10:06:30
  • Chinwendu Sophia Anele
    Chinwendu Sophia Anele United Kingdom A good quick course, won't really say it goes into too much detail but it's rather a good foundation, in my opinion. 2016-05-11 15:05:03
  • Randy Sneed
    Randy Sneed United States of America Very well done 2016-04-28 18:04:27
  • Asoma Monga Joel
    Asoma Monga Joel Congo The course helped me to find the most traffic of my site by geographical areas and to perform well best into those areas for being relevant and effective. The Google Analytical is a must for anyone who wants to understand how do companies make digital dash online by referral or by traffic sources. 2016-04-18 10:04:26
  • Gary Stanley
    Gary Stanley United Kingdom Very informative and easy to digest 2016-03-31 15:03:22
  • Javokhir Abdullayev
    Javokhir Abdullayev Uzbekistan Good course, I really liked it and recommend to everyone! 2016-03-12 08:03:19
  • Lincoln Mohan
    Lincoln Mohan United Kingdom Very informative course and lessons are to the point. 2016-03-09 15:03:00
  • Cheyenne Burnett
    Cheyenne Burnett United States of America Loved how easy it was to understand the videos and how short/to the point they were. 2016-03-08 00:03:46
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Free, Online Google Analytics Course.