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Google Analytics Course


Google Analytics
Google Analytics

How to use Google Analytics to improve website performance.


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Course Description

Google Analytics is one of the premier tools for analysing web traffic data. Whether you manage or own a small blog, or run a major international commercial website, understanding how this free tool works can be a source of great possibilities. Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and whether your website is working well for you. This course will be of great interest to anyone running a website and wishing to understand the dynamics of online marketing. The course will be useful to professionals in business and marketing, as well as to the casual learner. Understanding website traffic statistics is important in every business today and understanding this tool well, will make you a more competitive employee or entrepreneur.

Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning outcomes - why you should link your AdWords account with a Google Analytics account; - use Google analytics to see how well your paid keywords perform in terms of conversion rates, revenue and ROI; - see which high traffic keywords bring high value visits and therefore budget accordingly in Adwords; - Quickly identify problem areas in your campaigns by looking at a metric called bounce rate; - Track sales down to the product level with Google Analytics, identify the AdWords keywords generating the most profit and refine your keyword bid amounts based on ROI calculations; - Identify problems with your site by defining a funnel for each of your goals; - Decide which markets to enter by using the map overlay report and see which regions;


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Course Rating (By Learners): 4 stars based on 79 reviews
Course Title: Google Analytics
Course #: 383
Course Publisher: Google
Course Category: 1
Content Origin:
Course Description: Google Analytics is one of the premier tools for analysing web traffic data. Whether you manage or own a small blog, or run a major international commercial website, understanding how this free tool works can be a source of great possibilities. Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and whether your website is working well for you. This course will be of great interest to anyone running a website and wishing to understand the dynamics of online marketing. The course will be useful to professionals in business and marketing, as well as to the casual learner. Understanding website traffic statistics is important in every business today and understanding this tool well, will make you a more competitive employee or entrepreneur.
License: Not for download or distribution.
Release Date: 07 November 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: None
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 16+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Yvette Grieb
    Yvette Grieb South Africa Good course for an overview / introduction to Google Analytics 2015-09-01 15:09:13
  • Armando Delgadillo
    Armando Delgadillo United States of America Great overview 2015-08-25 22:08:55
  • Heidi Merrill
    Heidi Merrill United States of America This was beneficial - very practical for newer users to google analytics. 2015-08-20 05:08:36
  • Anthony Shian
    Anthony Shian United Kingdom Good basics course which then tests your understanding of the basics to using Google Analytics. 2015-08-17 15:08:18
  • Emma Mafteiu
    Emma Mafteiu United Kingdom Thanks. Great course 2015-07-31 14:07:09
  • Richard Lesko
    Richard Lesko United States of America Interesting segment with some useful information. 2015-03-31 13:03:13
  • Luis Pimentel
    Luis Pimentel Ireland The Course is made of Short and Easy-To-Understand Videos. The Quiz is perfect to make You review the Lessons and to think about the answers as practice. 2015-03-18 00:03:42
  • Parth Pithadia
    Parth Pithadia India Its always a pleasure for any IT professional to explore new topics. For me, it was great !! Thank you ALISON for giving me a new world of free certified learning :)) 2015-02-23 21:02:18
  • Souad Daou
    Souad Daou United Arab Emirates Quick and easy course. 2015-01-31 07:01:14
  • Meenambika Meenakshinathan
    Meenambika Meenakshinathan India A quick and clear analytics course !!! 2015-01-20 11:01:06
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Free, Online Google Analytics Course.