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Building an Online Business Course


Building an Online Business
Building an Online Business

Learn more about getting your business online.


Join 30,234 other students.

Course Description

Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online. In this course you will learn why you must get your business up and running on the Web using e-commerce sites, review sites and social networks. You will also learn that having a Website which is easy to navigate, is informative, and has a good domain name, the right design template and memorable Web copy will help your business stand out from the competition. The course discusses why it is important to have a presence on the mobile Web and how to attract your target audience using tools like Google AdWords. This course will be of great interest to all business owners who are thinking of setting up a Website for their business but are uncertain of how to go about doing it. It will also be beneficial to any company or organisation that wants their existing Website to be more effective at attracting potential customers.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Learning outcomes
- How the internet will help your business to attract customers and encourage growth;
- Creating effective design;
- Getting your website found on Google search;
- Getting your website to show up in a local search;
- How a mobile website is important;
- Learn about Google Analytics;

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Course Rating (By Learners): 4 stars based on 343 votes
Course Title: Building an Online Business
Course #: 465
Course Publisher: Google
Course Category: 1
Content Origin:
Course Description: Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online. In this course you will learn why you must get your business up and running on the Web using e-commerce sites, review sites and social networks. You will also learn that having a Website which is easy to navigate, is informative, and has a good domain name, the right design template and memorable Web copy will help your business stand out from the competition. The course discusses why it is important to have a presence on the mobile Web and how to attract your target audience using tools like Google AdWords. This course will be of great interest to all business owners who are thinking of setting up a Website for their business but are uncertain of how to go about doing it. It will also be beneficial to any company or organisation that wants their existing Website to be more effective at attracting potential customers.
License: Not for download or distribution.
Release Date: 03 December 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Elīna Ciunele
    Elīna Ciunele Latvia It gives you a very basic information about online business and google products 2016-07-19 12:07:00
  • Esther F
    Esther F United Kingdom Loved this course. It was simple and straight to the point. I loved the fact that we were given practical steps to take. Would highly recommend. 2016-07-15 18:07:06
  • Sonya Rooks
    Sonya Rooks United States of America Really informative. Thanks 2016-07-14 21:07:00
  • Jens Abustan
    Jens Abustan [[]] To learn a lot of ideas about online business 2016-07-07 04:07:51
  • Jens Abustan
    Jens Abustan [[]] To build a business through online 2016-07-07 04:07:29
  • Said Fuad
    Said Fuad Kenya Very informative 2016-07-04 13:07:14
  • Suzanne Sanders
    Suzanne Sanders United States of America Good review of the processes; however, feel a bit outdated. Nevertheless, as always--appreciate the leg up folks! 2016-06-07 00:06:26
  • Rachit Gupta
    Rachit Gupta India It was a great Learning Experience. 2016-05-27 10:05:08
  • Lim Chieh Fu
    Lim Chieh Fu United States of America A nice course, just my opinion, maybe can add more information about how to do online businesses, such as selling, transactions, marketing. Thanks Alison! 2016-05-27 07:05:13
  • Ajmal Ashraf
    Ajmal Ashraf India It's a good course mentioning the "GOOGLE" way of setting up online businesses. 2016-05-26 20:05:21
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