Sign-up today to join over 5 million learners already on ALISON:

Building an Online Business


Building an Online Business
Building an Online Business

Learn more about getting your business online.


Join 15,579 other students.
4 259

Course Description

Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online. In this course you will learn why you must get your business up and running on the Web using e-commerce sites, review sites and social networks. You will also learn that having a Website which is easy to navigate, is informative, and has a good domain name, the right design template and memorable Web copy will help your business stand out from the competition. The course discusses why it is important to have a presence on the mobile Web and how to attract your target audience using tools like Google AdWords. This course will be of great interest to all business owners who are thinking of setting up a Website for their business but are uncertain of how to go about doing it. It will also be beneficial to any company or organisation that wants their existing Website to be more effective at attracting potential customers.

Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning outcomes - How the internet will help your business to attract customers and encourage growth; - Creating effective design; - Getting your website found on Google search; - Getting your website to show up in a local search; - How a mobile website is important; - Learn about Google Analytics;


Manage a Group of Learners

Share This Course!

 
Module Title
Module 1: Getting Your Business Online
Module 2: Getting Your Business Online Assessment

Study for Free at Your Own Pace! Start This Course

Course Rating (By Learners): 4 stars based on 259 reviews
Course Title: Building an Online Business
Course #: 465
Course Publisher: Google
Course Category: 1
Content Origin:
Course Description: Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online. In this course you will learn why you must get your business up and running on the Web using e-commerce sites, review sites and social networks. You will also learn that having a Website which is easy to navigate, is informative, and has a good domain name, the right design template and memorable Web copy will help your business stand out from the competition. The course discusses why it is important to have a presence on the mobile Web and how to attract your target audience using tools like Google AdWords. This course will be of great interest to all business owners who are thinking of setting up a Website for their business but are uncertain of how to go about doing it. It will also be beneficial to any company or organisation that wants their existing Website to be more effective at attracting potential customers.
License: Not for download or distribution.
Release Date: 03 December 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

Study for Free at Your Own Pace! Start This Course

  • aaa
    Miriam Connolly Ireland I found the course very good from a person who had previously very little knowledge about websites. The tutor made it easy to understand. Just one point however about the video audio. There was constant music in the background which I found very distracting whilst the tutor was talking. It would help if this was discontinued. Thanks MC 2015-05-27 14:05:11
  • aaa
    Lauren Hargreaves United Kingdom Fantastic course. Thank you. 2015-05-26 15:05:15
  • aaa
    Julia Ms United States of America I really enjoyed this class. the video's are great! 2015-05-24 05:05:35
  • aaa
    Grace Otu United Kingdom Course was informative. 2015-05-20 17:05:59
  • aaa
    Andreas Demetri United Kingdom Great source of information that help't me to understand about having a web-site. Highly recommended this course. 2015-05-20 13:05:18
  • aaa
    Andreas Demetri United Kingdom Great source of all the right information that I needed to know, so I can understand about having a web-site. All the right advice. I recommend to any one who wants to have a web-site to look at this short course. I know very little about computers, so for me to be able to access all this great information that I want to learn in my own time is great for me. 2015-05-20 13:05:29
  • aaa
    Glenn Parmassar Trinidad and Tobago Great! Simple and effective 2015-05-19 04:05:30
  • aaa
    Stephanie Van Albert United States of America This course was simple, yet helpful. It was very straightforward. Thank you. 2015-05-17 20:05:10
  • aaa
    florence kamau Kenya The course was interesting and very educative. I learned a lot from it. 2015-05-12 23:05:42
  • aaa
    David Boyle United Kingdom Some useful information if you are a beginner although as the course is provided by Google is does focus heavily on Google services..... 2015-05-05 11:05:00
More Comments and Reviews >>

Study for Free at Your Own Pace! Start This Course

Free, Online Building an Online Business Course.