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Fundamentals of Marketing Your Business Online Course


Fundamentals of Marketing Your Business Online
Fundamentals of Marketing Your Business Online

Learn more about marketing your business online.


Join 13,706 other students.

Course Description

In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise. This free online course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Learning Outcomes:
Learn different ways of marketing your business online; - Create an effective landing page; - Benefits of being on Google and using Google Analytics; - Get on the cloud with Google Apps for Business; - Set up an AdWords account; - Create attention grabbing ads; - Organise your AdWords account; - Choose the right keywords; - Check if AdWords is working for you; - Budget effectively for your advertising;

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Course Rating (By Learners): 4 stars based on 123 votes
Course Title: Fundamentals of Marketing Your Business Online
Course #: 479
Course Publisher: Google
Course Category: 9
Content Origin:
Course Description: In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise. This free online course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.
License: Not for download or distribution.
Release Date: 30 July 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Avinash Nair
    Avinash Nair India It was a great intorductory course and helped me improve my knowledge a lot. 2016-01-20 13:01:33
  • Pat Martin
    Pat Martin United States of America I thought it was very well done and I learned a lot of things that I have not considered in the past! 2016-01-20 09:01:33
  • Alshymaa  Arafa
    Alshymaa Arafa Egypt It's great &the information is really helpful as it help me in my project of my field of study 2016-01-15 14:01:07
  • Christopher Hunter
    Christopher Hunter United States of America Great information for learning google adwords. 2016-01-14 16:01:53
  • Sarah Lond
    Sarah Lond United Kingdom Great little refresher for online marketing through use of Google services 2015-11-21 17:11:49
  • Mahe Jabeen abdul
    Mahe Jabeen abdul India It is a very good course. And due to this course I gained lot of information about online marketing and how Ad words work and also plays very major role in online business. Thank you for providing such a wonderful course. 2015-11-05 07:11:09
  • Anna Andryushchenko
    Anna Andryushchenko Spain I loved this course. Easy to understand and learn, also it leads to a better comprehention of Google tools and its using. 2015-11-03 09:11:22
  • Lisa Planet
    Lisa Planet Switzerland Very interesting course 2015-10-30 15:10:05
  • Lisa Planet
    Lisa Planet Switzerland Very interesting course! 2015-10-30 15:10:32
  • Joseph Fredrick
    Joseph Fredrick Tanzania This course is very nice and easy to understand 2015-10-29 20:10:48
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Free, Online Fundamentals of Marketing Your Business Online Course.