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Fundamentals of Marketing Your Business Online Course


Fundamentals of Marketing Your Business Online
Fundamentals of Marketing Your Business Online

Learn more about marketing your business online.


Join 21,911 other students.

Course Description

In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise. This free online course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Learning Outcomes:
Learn different ways of marketing your business online; - Create an effective landing page; - Benefits of being on Google and using Google Analytics; - Get on the cloud with Google Apps for Business; - Set up an AdWords account; - Create attention grabbing ads; - Organise your AdWords account; - Choose the right keywords; - Check if AdWords is working for you; - Budget effectively for your advertising;

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Course Rating (By Learners): 4 stars based on 147 votes
Course Title: Fundamentals of Marketing Your Business Online
Course #: 479
Course Publisher: Google
Course Category: 9
Content Origin:
Course Description: In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise. This free online course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.
License: Not for download or distribution.
Release Date: 30 July 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Narendra Sarva
    Narendra Sarva India This is a very cool site to learn new courses. For this you need not to study watch video and hear audio that's enough just now I have done Online marketing course which was successful and I cleared the exam with 96.67%. 2016-07-24 21:07:18
  • Joseph Jose Kandathil
    Joseph Jose Kandathil India Hi, I'm Joseph Jose. I found this course " FUNDAMENTALS OF MARKETING YOUR BUSINESS ONLINE" very beneficial and it helped me to increase my knowledge and confidence to prepare well for online business. My score was 96.67% (290 points) and I'm extremely happy with it. I sincerely suggest this course for those who want to enhance their knowledge in ONLINE MARKETING, I thank ALISON for their free online courses. [email protected] 2016-07-22 05:07:50
  • Michael Lee
    Michael Lee Hong Kong Good to learn about google products 2016-07-21 07:07:17
  • Mhd Salem Alaani
    Mhd Salem Alaani Germany Very good course really 2016-06-02 14:06:32
  • Aleksandra Stachniuk
    Aleksandra Stachniuk Germany Short and very useful training - :) 2016-05-10 20:05:31
  • Ashley Boot
    Ashley Boot United States of America Good introductory class. 2016-04-19 00:04:34
  • Ivan Bolfek
    Ivan Bolfek Croatia (Hrvatska) Great! 2016-04-03 13:04:32
  • Shrikant Bhogaraju
    Shrikant Bhogaraju Canada Pretty good course to get a flavour of google products used for online marketing 2016-03-08 03:03:44
  • Avinash Nair
    Avinash Nair India It was a great intorductory course and helped me improve my knowledge a lot. 2016-01-20 13:01:33
  • Patricia (Pat) Singleton-Martin
    Patricia (Pat) Singleton-Martin United States of America I thought it was very well done and I learned a lot of things that I have not considered in the past! 2016-01-20 09:01:33
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