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Fundamentals of Marketing Your Business Online


Fundamentals of Marketing Your Business Online
Fundamentals of Marketing Your Business Online

Learn more about marketing your business online.


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Course Description

In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise. This free online course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning Outcomes: Learn different ways of marketing your business online; - Create an effective landing page; - Benefits of being on Google and using Google Analytics; - Get on the cloud with Google Apps for Business; - Set up an AdWords account; - Create attention grabbing ads; - Organise your AdWords account; - Choose the right keywords; - Check if AdWords is working for you; - Budget effectively for your advertising;


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Module Title
Module 1: Introduction to Marketing Online
Module 2: Marketing through Google
Module 3: Using Google AdWords
Module 4: Marketing Your Business Online Assessment

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Course Rating (By Learners): 4 stars based on 100 reviews
Course Title: Fundamentals of Marketing Your Business Online
Course #: 479
Course Publisher: Google
Course Category: 9
Content Origin:
Course Description: In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise. This free online course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.
License: Not for download or distribution.
Release Date: 30 July 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • aaa
    Laura Robinson United Kingdom Great way to introduce you to marketing online. 2015-05-28 10:05:46
  • aaa
    Kamila Kaliyeva Kazakhstan Thank you very much! 2015-05-10 21:05:19
  • aaa
    Paulita Brown United States of America I found the lesson very helpful and user friendly. 2015-05-06 16:05:47
  • aaa
    Riccardo Vallaro South Africa Great start to understanding online marketing principals 2015-05-05 11:05:11
  • aaa
    Igor Gasperec United Kingdom Very usefull informations about using google applications. I've got a better view now. Folders for download, I like that kind of explainations, but still, the best ways to learn about everything mentioned there is use it in real. Assesment 100% 2015-03-24 10:03:24
  • aaa
    Fransis De La Rosa South Africa What an fun and effective way of learning. 2015-03-05 13:03:51
  • aaa
    Lennert Vanheel Belgium Great course, everything is explained very well. 2015-02-25 18:02:14
  • aaa
    Amber Powell United States of America This course is great. It really helped me understand marketing better. I recommend this course to anyone trying to start an online business without alot of knowledge about it. 2015-02-21 01:02:58
  • aaa
    Faraz Iqbal Pakistan It was a good experience because this course provides good Adwords knowledge 2015-02-10 10:02:29
  • aaa
    Machel Elizabeth United States of America I enjoyed all the classes even though I knew some of the material...Now I have more confidence in this industry 2015-02-03 19:02:58
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