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Discovering and Meeting Market Needs Course


Discovering and Meeting Market Needs
Discovering and Meeting Market Needs

Learn about discovering and meeting market needs.


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Course Description

This course is presented by professional marketer Kate Rodan, co-founder of Proactive Solution, a health-science company dedicated to researching and developing products for dermatological and skincare problems. In this free online course, she talks about how the company strategically goes about researching and developing new products. The example for the course is researching a market need for dermatological problems such as skin acne that are not being met by existing products. Kate discusses the value of effective market research and the benefits of using market research techniques such as customer surveys. She demonstrates how infomercials were very successful as a marketing tool in reaching her company’s target audience and how infomercials helped educate their target audience about their skin problems, and opened up new business opportunities for the company. This course will be of great interest to business professionals and entrepreneurs interested in learning more about using marketing techniques to reach targeted audiences, and how to create new business opportunities by reacting to what your customers are saying. At the end of the day, they are the very best advisors.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Learning outcomes:
- How to research and develop new products;
- How to use marketing methods to develop new business opportunities;
- How to use marketing tools such as customer surveys;

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Course Rating (By Learners): 4 stars based on 79 votes
Course Title: Discovering and Meeting Market Needs
Course #: 418
Course Publisher: Stanford
Course Category: 9
Content Origin:
Course Description: This course is presented by professional marketer Kate Rodan, co-founder of Proactive Solution, a health-science company dedicated to researching and developing products for dermatological and skincare problems. In this free online course, she talks about how the company strategically goes about researching and developing new products. The example for the course is researching a market need for dermatological problems such as skin acne that are not being met by existing products. Kate discusses the value of effective market research and the benefits of using market research techniques such as customer surveys. She demonstrates how infomercials were very successful as a marketing tool in reaching her company’s target audience and how infomercials helped educate their target audience about their skin problems, and opened up new business opportunities for the company. This course will be of great interest to business professionals and entrepreneurs interested in learning more about using marketing techniques to reach targeted audiences, and how to create new business opportunities by reacting to what your customers are saying. At the end of the day, they are the very best advisors.
License: This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 25 April 2012
Content  
Course Duration (Avg Learner): 0-1 Hour
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Brian Phaneuf
    Brian Phaneuf Canada Very well done 2016-05-22 20:05:48
  • Mohamed Aldahoul
    Mohamed Aldahoul Sweden It was good course, go to learn with simple and direct experience 2016-04-05 16:04:22
  • Ayodele Agbaje
    Ayodele Agbaje Nigeria The course is very educative and straight to the point 2015-11-03 23:11:00
  • Benjamin Misadzi
    Benjamin Misadzi South Africa It is important to own your business by licensing your business with the appropriate regulators. Likewise it is very important to own every product designed by the organization by owning the formula for the making of the product. 2015-11-03 13:11:55
  • Benjamin Misadzi
    Benjamin Misadzi South Africa Partnership is a type of business that is suitable for start-up businesses. Meeting market needs are essential for the survival of every organization. Pitching of business idea to relevant investors is crucial to the growth of every start-ups. 2015-11-03 13:11:22
  • Ikenna Kelechi Amadi
    Ikenna Kelechi Amadi Nigeria This course gave small but very important points on maximizing your market of choice for profitability 2015-10-28 14:10:40
  • Arman Iranpour
    Arman Iranpour Canada Short but somewhat informative lecture which gives insight into market research, effective marketing methods and business development processes. 2015-09-18 08:09:15
  • Michael B
    Michael B United States of America I was skeptical, but you really do get some good points out of the course 2015-09-08 08:09:18
  • Rose Rosy
    Rose Rosy Myanmar I came to know that our product must be as an asset in future. We need to control our product's quality firstly and to put the product in market, market research is an essential. Besides thinking from different point of view basing on the facts of consumer regular needs and wants and reeducating is quite useful facts to take into consider to launch our products in the market. 2015-08-24 10:08:20
  • Oluwafemi Famakinde
    Oluwafemi Famakinde Nigeria This course has been an exposition indeed. Great! 2015-08-12 09:08:02
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