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Diploma in E-Business


Diploma in E-Business
Diploma in E-Business

Learn more about building a successful online business.


Join 44,764 other students.

Course Description

Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online. This free online Diploma course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The Diploma will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. This Diploma shows you in detail how to use Google tools such as Google Analytics, Google AdWords, Google AdSense and Google Webmaster to implement your online marketing strategy. You will learn how to set up a Google Analytics account, how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. You will learn how to set up a Google AdSense account and how to set up a Google Webmaster account. This free Diploma course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Having completed this course the learner will be able to:
- Describe how the Internet will help your business to attract customers and encourage growth;
– Get a website found on Google search;
– Get a website to show up in a local search;
- Learn about Google Analytics;
- Benefits of being on Google and using Google Analytics;
- Set up an AdWords account;
- Start using AdSense on your site;
- How to install the Google Analytics Tracking code;
- How to implement campaign tracking and integrate AdWords;
- How to analyse revenue metrics and custom reporting;
- Describe key digital measurement concepts, terminology and analysis techniques;
- Navigate Google Analytics reports with specific examples for evaluating your digital marketing performance.

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Course Rating (By Learners): 4 stars based on 460 votes
Course Title: Diploma in E-Business
Course #: 729
Course Publisher: Google
Course Category: 25
Content Origin:
Course Description: Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online. This free online Diploma course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The Diploma will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. This Diploma shows you in detail how to use Google tools such as Google Analytics, Google AdWords, Google AdSense and Google Webmaster to implement your online marketing strategy. You will learn how to set up a Google Analytics account, how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. You will learn how to set up a Google AdSense account and how to set up a Google Webmaster account. This free Diploma course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.
License: Not for download or distribution.
Release Date: 22nd April 2014
Content  
Course Duration (Avg Learner): 6-10 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: No
Education Level
Age appropriateness: 16+ Years
Minimum Grade/Class Level:
Validation:
ALISON Testing: Yes
Certification Availability
PDF Download: No
Parchment: Yes
Framed Certification: Yes

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  • Md Salah Uddin
    Md Salah Uddin Bangladesh Great course! 2016-05-11 23:05:22
  • FRANKLIN ANOSIKE
    FRANKLIN ANOSIKE United States of America This course has given me an empowered me to understand how to do online business. The course basically outline what is important - step by step actions to start any business online. For example, knowledge of computers and how to use the internet to set up a web site and show your customers what you plan to sell to them. It becomes important for the person to market the products by using graphic images, online blogging, and most importantly links to marketplaces such as amazon and google to displace goods and services and review what visitors say about your products through analytical process. In this way, you can make changes to perform better. You also have to link your services to customers through mobile application for convenience. The lectures are given in modules and the breakdown make it easy to understand. The software is easy to access and comes up with visual effect and audible to any listener. The lectures are given by a charismatic and unbiased professional who demonstrates good knowledge of the course. At the end of any module, a summary clip comes up to wrap up the module content. The discussion are favorable short clips that contain explanatory materials for the course; this makes it less boring and energizes the student to go on with the next module for new information. What a fantastic way to prepare courses for distant learning. I like it. 2016-04-27 16:04:47
  • Johnathan Lau
    Johnathan Lau Australia The course provided great insight into AdSense, AdWords and Google Analytics. As someone with minimal understanding (initially) of these services, I've come out of this course with a great understanding of the benefits of using these tools in my future business endeavours. Some content was quite repetitive, however, it really served as a revision of the content in previous modules. Overall, a great course for beginners who want a better understanding of Google's tools for business. 2016-04-25 14:04:38
  • Roger Barrow
    Roger Barrow Barbados The course does not cover E-Business in general, but rather, focuses on Google AdWords and understanding Google Analytics. It is a very narrow focus on what is a very broad topic. 2015-10-21 21:10:41
  • Olawoyin Nelson
    Olawoyin Nelson Nigeria This course has been a great and tremendous aid to me in particular and to prospective student who which to progress in E- business. 2015-09-23 16:09:25
  • Denis Sparagis
    Denis Sparagis United States of America Enjoyed course! 2015-05-21 18:05:00
  • Manuel Feldmann, M.A.
    Manuel Feldmann, M.A. Germany Great course, thank you! 2015-04-28 12:04:36
  • Antoine Lusambo
    Antoine Lusambo Thailand I really enjoy this course. It helps me understand how Google ad words works, it benefits and how to do apply it in my business. I recommend business people and students to study this course. 2015-03-19 04:03:54
  • Anilson John
    Anilson John Kuwait Thanks Alison.com. The course explains every aspect in the simplest possible manner. 2015-03-14 12:03:04
  • Stelios Rigakis
    Stelios Rigakis Greece It is very educational and helpful with professional standards. Thank you a lot!! 2015-03-01 17:03:22
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Free, Online Diploma in E-Business Course.