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Creating a Need for Your Product Course


Creating a Need for Your Product
Creating a Need for Your Product

Learn how to create a need for your product or service.


Join 9,608 other students.

Course Description

AgraQuest is a company which developed a groundbreaking bio-pesticide that changed the way food is cultivated using pesticides and was a revolution in growing safer food for consumers. In this free online course Pam Marrone, founder of AgraQuest, discusses about how she guided AgraQuest to be today’s leader in bio-pesticides. With her savvy business sense, we learn how Pam pioneered a huge turnaround in marketing the AgraQuest product to capture a niche in the pesticide market. We learn the key factors which brought about the formation of AgraQuest and what changes were made in the pesticide market to convince farmers that they needed to make the change to bio-pesticides manufactured by AgraQuest. It also highlights the stumbling blocks encountered by Pam and her team when bringing AgraQuest products to the market and the lessons they learned from this process. This free course will be of interest to entrepreneurs and business professionals who would like to learn how a company can grow and become successful by creating a need for their product or service, and by developing a marketing plan that convinces consumers to make the change to their product or service.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Learning outcomes:
- How AgraQuest came about from a simple idea to a multimillion dollar company;
- Discuss the key values required off a team member to work in AgraQuest;
- Understand the lessons learned and conflicts encountered while trying to market the product;
- An overview of how AgraQuest work and their goal to change the food industry.

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Course Rating (By Learners): 4 stars based on 98 votes
Course Title: Creating a Need for Your Product
Course #: 459
Course Publisher: Stanford
Course Category: 9
Content Origin:
Course Description: AgraQuest is a company which developed a groundbreaking bio-pesticide that changed the way food is cultivated using pesticides and was a revolution in growing safer food for consumers. In this free online course Pam Marrone, founder of AgraQuest, discusses about how she guided AgraQuest to be today’s leader in bio-pesticides. With her savvy business sense, we learn how Pam pioneered a huge turnaround in marketing the AgraQuest product to capture a niche in the pesticide market. We learn the key factors which brought about the formation of AgraQuest and what changes were made in the pesticide market to convince farmers that they needed to make the change to bio-pesticides manufactured by AgraQuest. It also highlights the stumbling blocks encountered by Pam and her team when bringing AgraQuest products to the market and the lessons they learned from this process. This free course will be of interest to entrepreneurs and business professionals who would like to learn how a company can grow and become successful by creating a need for their product or service, and by developing a marketing plan that convinces consumers to make the change to their product or service.
License: This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 12 July 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: High
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Barbara Cwiek
    Barbara Cwiek Poland Interesting topic, but the quality of a video is poor and we are used to new type of presenting. I recommend it, she made some good points. 2016-07-25 21:07:59
  • Barbara Cwiek
    Barbara Cwiek Poland Interesting topic, but the quality of a video is poor and we are used to new type of presenting. I recommend it, she made some good points. 2016-07-25 21:07:56
  • Ibrahim Khan
    Ibrahim Khan United Kingdom Very good and informative. 2015-10-23 10:10:01
  • Jerald Hoover
    Jerald Hoover United States of America Nice course.... pretty good and easy learning.... not very intense, but informative 2015-10-14 21:10:08
  • Shuvo Shahid
    Shuvo Shahid Bangladesh Good course. 2015-10-11 16:10:47
  • Arman Iranpour
    Arman Iranpour Canada Decent lecture, however not as focused on fundamental marketing and business aspects as it was on scientific processes and biological product development. 2015-09-18 08:09:53
  • Anna Parker
    Anna Parker United States of America I liked this course, but I wish it talked more about how to create a need for your product and less about the speaker's story. Yet, there are lessons from the talk that we can take away and apply to ourselves, but I wish they were presented in a less subjective way. The section about hiring employees was very helpful. 2015-04-30 16:04:00
  • Kevin Jacobs
    Kevin Jacobs South Africa The fundamentals of what you learn can easily be applied to any business venture. 2015-04-22 20:04:24
  • Kevin Jacobs
    Kevin Jacobs South Africa Thus far the course content is of a very basic level. I hope to experience some more practical ways of creating a need for products 2015-04-22 06:04:57
  • Oscar Ragland
    Oscar Ragland United States of America Great 2015-03-18 15:03:02
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