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Creating Business Start-Ups The Kawasaki Way Course


Creating Business Start-Ups The Kawasaki Way
Creating Business Start-Ups The Kawasaki Way

Learn how to start-up a business with advice from Guy Kawasaki.


Join 6,384 other students.

Course Description

Guy Kawasaki is best known as “chief evangelist” of Apple. In this free online course he gives important lessons about entrepreneurship. He explains why he thinks that the most successful companies will be those that aim to create a positive change in society. He explains how to make meaning in your company so that you can make a difference. You will learn about mantras, getting going, defining a business model and creating a niche for your company. He also recommends that you hire “infected” people, people who love the product or service. You will also learn about lowering barriers to adoption, approaching sales and how to become a “mensch”. He discusses how to find evangelists and soul mates and what is the career path to becoming an entrepreneur or venture capitalist. This course will be of great interest to all business professionals or budding entrepreneurs who are interested in starting up a business and would like to hear advice and guidance from someone who has already done it successfully but who has also been very close to extraordinary achievement in the area of the growth of high technology businesses.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Learning outcomes
- Learn ways to make meaning in your company;
- Why you should write a mantra as opposed to a mission statement;
- What are barriers to action and how to get going;
- What are the steps according to Kawasaki to defining a business model;
- Learn the theory that is all an entrepreneur will need to know about marketing;
- Learn about the art of pitching;
- What is the most important factor when hiring people;
- Understand the three ways Kawasaki recommends to approach sales;
- What are some of the qualities that Kawasaki believes entrepreneurs and everyone else should have;
- The benefits and drawbacks of bootstrapping and venture capital;
- How to find evangelists and soul mates;
- The lessons one should learn before becoming a venture capitalist or entrepreneur;

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Course Rating (By Learners): 4 stars based on 112 votes
Course Title: Creating Business Start-Ups The Kawasaki Way
Course #: 397
Course Publisher: Stanford
Course Category: 9
Content Origin:
Course Description: Guy Kawasaki is best known as “chief evangelist” of Apple. In this free online course he gives important lessons about entrepreneurship. He explains why he thinks that the most successful companies will be those that aim to create a positive change in society. He explains how to make meaning in your company so that you can make a difference. You will learn about mantras, getting going, defining a business model and creating a niche for your company. He also recommends that you hire “infected” people, people who love the product or service. You will also learn about lowering barriers to adoption, approaching sales and how to become a “mensch”. He discusses how to find evangelists and soul mates and what is the career path to becoming an entrepreneur or venture capitalist. This course will be of great interest to all business professionals or budding entrepreneurs who are interested in starting up a business and would like to hear advice and guidance from someone who has already done it successfully but who has also been very close to extraordinary achievement in the area of the growth of high technology businesses.
License: This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 05 April 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: None
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Taye Adelanwa
    Taye Adelanwa Nigeria Wonderful points 2016-04-20 15:04:49
  • Jo Smith
    Jo Smith United Kingdom Amazing and great course.The ideal course for having a good philosophy to your business and brand. 2016-04-19 12:04:08
  • Carisa Hudson
    Carisa Hudson United States of America Very useful & interesting! 2015-11-09 08:11:55
  • Janis Kay
    Janis Kay United Kingdom I found this course very informative. Guy is amazing, I wish I could meet him. He made the course study fun. Thank you. 2015-11-02 14:11:28
  • Andrew Brager
    Andrew Brager United States of America He contradicts himself in regard to Evangelists. In the first module he says go find them, then in another module he says they'll find you. The course is certainly interesting and has a certain amount of value, but I'd hardly call it a complete course. I don't think I could create a startup based soley on this course. 2015-10-01 10:10:58
  • Karen Blackburn
    Karen Blackburn Ireland Good course, good ideas but I feel it's more suited to those hoping to start up a new microsoft or apple type company rather than a small family run business that is successful enough but not too successful or overly large. 2015-09-08 16:09:27
  • Arunraj Rajendran
    Arunraj Rajendran India Worthy course. 2015-08-13 12:08:47
  • Taibat Kassim-laniyan
    Taibat Kassim-laniyan United Kingdom This is a very interesting course and I learnt a lot and also discovered where I had been making mistakes in my earlier start ups. I am more realistic in my expectations of myself and others. I would be taking more informed decisions towards my business success. Thank you Alison. Thank you Guy. 2015-06-25 13:06:41
  • Daniel David Durán Aranguren
    Daniel David Durán Aranguren Colombia Very useful 2015-06-24 22:06:42
  • Richard Hansen
    Richard Hansen Canada Making money is important but making money to the exclusion of social responsibility is not only irresponsible it will ultimately be the death of your company. I believe. I really do. 2015-06-01 17:06:02
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